Author Archives: admin

Generate Leads With Smart Analytical Tools

We outline a few of our favorite methods for gathering valuable insight from websites, along with examples that further detail how we put these methods to use.

Posted in Strategic Marketing | Tagged , , , , , , , , | Leave a comment

How Often Should My Accounting Firm Be Blogging?

As a general rule, the more relevant, optimized content you are putting on your site, the better it will be for your firm’s overall search success.

Posted in CPA Marketing Insights, Marketing Services, Strategic Marketing | Tagged , , , , , , , , , , , | Leave a comment

How to Turn Your E-Newsletter’s Hard Bounces into New Business

As a marketer, you know that bounced emails are a part of the game. But how can undelivered emails help open the door to new business?

Posted in Marketing Services, Strategic Marketing | Tagged , , , , , , , , | Leave a comment

Social Media Tips & Tricks for Accounting Firms, Part II

Social media offers great opportunities for your accounting firm to communicate with its key audiences. In this post, we’ll share strategies to help your firm communicate most effectively within these mediums.

Posted in Marketing Services, Strategic Marketing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Social Media Tips & Tricks for Accounting Firms, Part I

LinkedIn is, of course, a great online resource for networking with current and prospective clients. It is also a great place to share a wide variety of content and, in doing so, build one’s personal brand and association with thought leadership within a community.

Posted in CPA Marketing Insights, Strategic Marketing | Tagged , , , , , | Leave a comment

7 Tips to Help Uncover Hidden Blog Content in Your CPA Firm

We know that blogging is extremely important for professional service industry firms where adding value and building relationships is essential. Unfortunately, populating a blog with new content can be a real challenge. But why does it have to be so difficult? There are many great sources of content being generated within CPA firms every day!

Posted in Strategic Marketing | Tagged , , , , , , , , , , , | Leave a comment

7 Best Practices Tips for Email Subject Lines

When it comes to email marketing, one of the smallest yet most important elements of the email communication is the subject line. An effective subject line will entice the reader to open the email and consume your information. However, an ineffective subject line will be overlooked, deleted and results in a missed opportunity to communicate and share your message with your audience members. So, how do you write an informative, clear and compelling subject line that will engage your subscriber audience?

Posted in Mailchimp RSS, Strategic Marketing | Tagged , , , , , | Leave a comment

FASB Votes to Defer Effective Date of the New Revenue Recognition Standard

The FASB has voted for a one-year deferral of the effective date of the new revenue recognition standard in ASU 2014-09, Revenue from Contracts with Customers (Topic 606) for both public and private entities. The FASB will issue an exposure draft with a 30 day comment period. The proposal would require public entities to apply the […]

Posted in CPA & Business Advisory, Mailchimp RSS | Tagged , , , | Leave a comment

Free Offer: Guide to Attracting Customers with Facebook

BIG NEWS. Facebook is about more than just pictures of your best friend’s children, your relative’s puppies and what your neighbor ate for dinner last night. It’s also a tool for building your business.

Posted in Strategic Marketing | Tagged , | Leave a comment

Skoda Minotti Hires Scott Swain as Tax Partner

Skoda Minotti, a national CPA, financial and business advisory firm headquartered in Cleveland, Ohio, is pleased to announce the addition of Scott J. Swain, CPA, CFA, CFP® to its Tax Planning & Preparation group. Swain will serve as partner and work with individual clients, flow-through entities, LLCs, partnerships and S Corps. In addition, he will assist […]

Posted in Firm News, Mailchimp RSS | Tagged , , , , , , , | Leave a comment

© Copyright 2019 Skoda Minotti | Privacy Policy | Disclaimer | Remote Support
Cleveland 440-449-6800 | Akron 330-668-1100 | Tampa 813-288-8826
Website designed and developed by Skoda Minotti Strategic Marketing