What an exciting time to be a marketer. Inbound 2018 just wrapped up in Boston, and there are big changes on the way for marketing as a whole. If you missed the conference, you’ve come to the right place. Here are my three big takeaways from Inbound 2018.
Skoda Minotti, a national business advisory firm, is pleased to announce the promotion of Dennis Murphy, CPA, CCA to principal.
One of the best ways to help ensure your email campaigns are delivering the maximum ROI is through A/B testing. A/B tests allow marketers to take on the role of an email scientist and experiment with different email variables to discover which type of email works best for your business.
To bring some new thinking to your marketing strategy, consider these 5 strategies that can help to boost your bottom line.
These days, there are many techniques and tools to help you measure the overall satisfaction of your clients and customers. But one of the most widely accepted metrics used to determine customer satisfaction is the Net Promoter Score.
You’ve seen it. We’ve all seen it: Paragraphs of text, impossible-to-read diagrams, blurry pictures, long slide titles and yes, even primitive clip art. It’s high time to clean up your presentation—and no, I’m not just talking about your slides.
If I could sum up everything I learned last week in one line, it would be: Rethink everything. In every process and at each client touch-point or service delivery moment, there is an opportunity to rethink and innovate the way our firms are approaching our services with the goal of adding more value to our employees and clients.
It’s game time and you’re out to be a star presenter. Don’t become your own worst enemy! Here are the five worst speaking fouls to avoid in your next presentation.