Author Archives: Brandon Ferris

Marketing: On the Verge of Change—Inbound 2018 Recap

What an exciting time to be a marketer. Inbound 2018 just wrapped up in Boston, and there are big changes on the way for marketing as a whole. If you missed the conference, you’ve come to the right place. Here are my three big takeaways from Inbound 2018.

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Skoda Minotti Promotes Dennis Murphy, CPA, CCA, to Principal

Skoda Minotti, a national business advisory firm, is pleased to announce the promotion of Dennis Murphy, CPA, CCA to principal.

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An Introduction to A/B Testing: Create Emails that Drive Revenue

One of the best ways to help ensure your email campaigns are delivering the maximum ROI is through A/B testing. A/B tests allow marketers to take on the role of an email scientist and experiment with different email variables to discover which type of email works best for your business.

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The World Wants Relationships, Not Just Information

In an age when social media dominates our internet activity, marketers often send their audience information under the impression that personalization is the true desire of everyone’s hearts. But people don’t just want information. People want relationships.

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5 Marketing Strategies to Boost Business

To bring some new thinking to your marketing strategy, consider these 5 strategies that can help to boost your bottom line.

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What is Your Company’s Net Promoter Score—and Why Does it Matter?

These days, there are many techniques and tools to help you measure the overall satisfaction of your clients and customers. But one of the most widely accepted metrics used to determine customer satisfaction is the Net Promoter Score.

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Sharpening the Point of PowerPoint

You’ve seen it. We’ve all seen it: Paragraphs of text, impossible-to-read diagrams, blurry pictures, long slide titles and yes, even primitive clip art. It’s high time to clean up your presentation—and no, I’m not just talking about your slides.

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A Recap of This Year’s 2016 AAM inNEWvation Summit

If I could sum up everything I learned last week in one line, it would be: Rethink everything. In every process and at each client touch-point or service delivery moment, there is an opportunity to rethink and innovate the way our firms are approaching our services with the goal of adding more value to our employees and clients.

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The 5 Biggest Fouls of Presenting

It’s game time and you’re out to be a star presenter. Don’t become your own worst enemy! Here are the five worst speaking fouls to avoid in your next presentation.

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