Author Archives: Brandon Ferris

How Chatbots Can Improve Customer Experience

Over the last few years, customer experience has grown significantly as a driving factor in marketing strategy. What do customers expect from your brand? How do they interact with your brand? All these questions and more have become the driving force behind certain marketing tactics, such as the use of chatbots.

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Targeted Social Media Advertising Can Drive ROI in 2019

Social media advertising is on the rise. But don’t feel as though budget will make or break your social media strategy. Strategic, well-crafted ads with captivating offers and specific targeting will always reign supreme, even with less money to invest in wider coverage.

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Customize a Marketing Technology Stack to Meet Your Objectives

Where would Batman be without his tool belt? How would a secret agent accomplish a dangerous mission without being adequately equipped with awesome tech? Just as all of these pop culture icons fall flat without the necessary tools, so too does a marketer in the age of technology.

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Marketing: On the Verge of Change—Inbound 2018 Recap

What an exciting time to be a marketer. Inbound 2018 just wrapped up in Boston, and there are big changes on the way for marketing as a whole. If you missed the conference, you’ve come to the right place. Here are my three big takeaways from Inbound 2018.

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Skoda Minotti Promotes Dennis Murphy, CPA, CCA, to Principal

Skoda Minotti, a national business advisory firm, is pleased to announce the promotion of Dennis Murphy, CPA, CCA to principal.

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An Introduction to A/B Testing: Create Emails that Drive Revenue

One of the best ways to help ensure your email campaigns are delivering the maximum ROI is through A/B testing. A/B tests allow marketers to take on the role of an email scientist and experiment with different email variables to discover which type of email works best for your business.

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The World Wants Relationships, Not Just Information

In an age when social media dominates our internet activity, marketers often send their audience information under the impression that personalization is the true desire of everyone’s hearts. But people don’t just want information. People want relationships.

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5 Marketing Strategies to Boost Business

To bring some new thinking to your marketing strategy, consider these 5 strategies that can help to boost your bottom line.

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What is Your Company’s Net Promoter Score—and Why Does it Matter?

These days, there are many techniques and tools to help you measure the overall satisfaction of your clients and customers. But one of the most widely accepted metrics used to determine customer satisfaction is the Net Promoter Score.

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Sharpening the Point of PowerPoint

You’ve seen it. We’ve all seen it: Paragraphs of text, impossible-to-read diagrams, blurry pictures, long slide titles and yes, even primitive clip art. It’s high time to clean up your presentation—and no, I’m not just talking about your slides.

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