Author Archives: Donéa Boiner

The Next Wave of Digital Marketing: Generation Z

As the world grows and changes, so must the way we do business. Just as with digital advancements, change comes with each new generation. Although Millennials are the dominant generation in size, there is a new generation on the horizon—Generation Z.

Posted in Digital Marketing, Strategic Marketing | Tagged , , , , , , , | Leave a comment

Diversity and Inclusion in Marketing: The Do’s and Don’ts of Achieving Both Successfully

Marketing continues to find innovative ways to generate fresh ideas—from disruptive technology to the latest brand techniques. While marketers have become more adept at listening and catering to popular demand, there are two distinct areas of cultural shift that have been trickier to navigate—diversity and inclusion.

Posted in Strategic Marketing | Tagged , , , , , , , | Leave a comment

How Video Storytelling in Social Media Can Grow Your Business

If you’re not developing a visual component for your brand to further cultivate the story of who you are as a business, you could be missing out on one of the fastest-growing trends to hit the marketing scene in the last five years.

Posted in Digital Marketing, Strategic Marketing | Tagged , , , , , , , , , | Leave a comment

4 Insights Gained From the 2018 AAM Summit

The Association for Accounting Marketing (AAM) recently held its three-day networking summit in Portland, Oregon, with the theme “Think Fresh.” As one of three Skoda Minotti Strategic Marketing employees in attendance, I came away with four key insights.

Posted in CPA Marketing Insights, Mailchimp RSS, Strategic Marketing | Tagged , , , , , , | Leave a comment

Skoda Minotti Named to Accounting Today’s Top 100 Firms

Skoda Minotti has been named to Accounting Today’s 2018 list of Top 100 firms nationwide based on revenue. This is the fifth-consecutive year the firm has been ranked on the industry’s prestigious list.

Posted in Firm News | Tagged , | Leave a comment

Skoda Minotti Named a Best Place to Work by Tampa Bay Business Journal

Skoda Minotti, a national business advisory firm, has been named one of the Best Places to Work by the Tampa Bay Business Journal again. Since opening in 2013, the Tampa location of Skoda Minotti appears on the list a fourth consecutive year.

Posted in Firm News | Tagged , | Leave a comment

Could Podcasting Be a Welcome Addition to Your Marketing Mix?

Developing a marketing strategy can be a daunting task that begins with first understanding how your business fits into the marketplace. If part of your strategy hasn’t yet included podcasts, you may be missing out on a promotional vehicle that can potentially enhance your overall marketing mix.

Posted in Mailchimp RSS, Strategic Marketing, Strategic Planning | Tagged , , , , , , , , | Leave a comment
© Copyright 2019 Skoda Minotti | Privacy Policy | Disclaimer | Remote Support
Cleveland 440-449-6800 | Akron 330-668-1100 | Tampa 813-288-8826
Website designed and developed by Skoda Minotti Strategic Marketing