Author Archives: Skoda Minotti Strategic Marketing

Top 7 New Year’s Resolutions for Your Website

Each new year offers an opportunity to start fresh and reflect back on things you’d like to change or improve. Yet, who said resolutions had to be just for people? Here are 7 resolutions you can make for your website in 2019 to help ensure it works more effectively for your business.

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Beyond the Numbers: 2018 CPA Marketer Content Survey

Creating content is not easy. Creating it for a CPA firm, where your access to technical experts can be somewhat limited, makes things even harder. For these reasons and more, our team at Skoda Minotti Strategic Marketing developed a survey to explore how CPA marketers were handling their content marketing challenges.

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7 Tips for Creating a Successful Marketing Plan that Drives ROI

Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 7 tips to help you and your team build a successful marketing plan for your organization.

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Blog Content Gone Green

Your professionals may regularly share information via your company blog – but there are a myriad of innovative ways to go green and reacquaint readers with your business expertise.

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Targeting Your Message Through Social Media

Remember when social media in itself was the trend to watch? Now it seems as if it has always been around. It continues to be fascinating to watch what will happen next. Here are some key LinkedIn and Facebook trends to watch for.

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Ready for a Website Chat?

The business world is catching up with chatbots—the computer program that simulates conversations with human users. By engaging with visitors in real time, you can provide instant customer support to move your prospect along the buyer’s journey.

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New for 2018 – An Uptick in SEO Investment

Whether you manage SEO in-house or work with a reputable marketing agency, you’ll need to continuously monitor search algorithms—if you don’t, you may find your business experiencing a sharp decrease in web traffic.

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Content Gets Personal

Content is everywhere—from email and social media channels to the news you select and the websites you visit. Fortunately, as part of the evolving digital landscape, content marketing is becoming far more personalized. The good news is that the platform to make this degree of personalization possible already exists.

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Video: The Future of Content

Video continues to be front and center when it comes to engaging website visitors, and we expect it to gain even more traction this year. So, how and where do you incorporate video into your buyer’s journey?

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Lead Generation Tips for Manufacturers

If you’re a manufacturer who wants to generate more leads in 2018, we believe it’s wise to first ensure your basic marketing building blocks are in place and functioning as they should.

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