Creating content is not easy. Creating it for a CPA firm, where your access to technical experts can be somewhat limited, makes things even harder. For these reasons and more, our team at Skoda Minotti Strategic Marketing developed a survey to explore how CPA marketers were handling their content marketing challenges.
Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 7 tips to help you and your team build a successful marketing plan for your organization.
Skoda Minotti, a national business advisory firm, is pleased to announce it has been named one of Accounting Today’s Best Accounting Firms to Work For in 2018. This is the fifth consecutive year that the firm has been named to the publication’s list.
Skoda Minotti, a national business advisory firm, is pleased to announce the promotion of Jonathan J. Shoop, CPA, to partner.
Skoda Minotti is proud to announce that Kenneth M. Haffey, CPA, CVA, CGMA, has been reappointed by Ohio Gov. John Kasich as the Audit Committee chair on the Bureau of Workers’ Compensation (BWC) Board of Directors.
Skoda Minotti is pleased to announce that Robert A. Ranallo, CPA / ABV / JD / CVA / CFF, has earned his CPA designation in the state of Florida.
Your professionals may regularly share information via your company blog – but there are a myriad of innovative ways to go green and reacquaint readers with your business expertise.
The business world is catching up with chatbots—the computer program that simulates conversations with human users. By engaging with visitors in real time, you can provide instant customer support to move your prospect along the buyer’s journey.