Author Archives: Matt Seitz

Top 7 New Year’s Resolutions for Your Website

Each new year offers an opportunity to start fresh and reflect back on things you’d like to change or improve. Yet, who said resolutions had to be just for people? Here are 7 resolutions you can make for your website in 2019 to help ensure it works more effectively for your business.

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Beyond the Numbers: 2018 CPA Marketer Content Survey

Creating content is not easy. Creating it for a CPA firm, where your access to technical experts can be somewhat limited, makes things even harder. For these reasons and more, our team at Skoda Minotti Strategic Marketing developed a survey to explore how CPA marketers were handling their content marketing challenges.

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7 Tips for Creating a Successful Marketing Plan that Drives ROI

Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 7 tips to help you and your team build a successful marketing plan for your organization.

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Skoda Minotti Named One of Accounting Today’s Best Accounting Firms To Work For in 2018

Skoda Minotti, a national business advisory firm, is pleased to announce it has been named one of Accounting Today’s Best Accounting Firms to Work For in 2018. This is the fifth consecutive year that the firm has been named to the publication’s list.

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6 Marketing Lessons We Can Learn From Kids

I’m sure we all have that kid (or kids) in our life that make you rethink your “big picture” and how it appears so trivial to them. As I watch my kids I can’t help but draw parallels between them and my other favorite pastime—marketing. There are six marketing lessons that I believe we can learn from kids.

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Skoda Minotti Promotes Jonathan J. Shoop, CPA, to Partner

Skoda Minotti, a national business advisory firm, is pleased to announce the promotion of Jonathan J. Shoop, CPA, to partner.

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Ken Haffey Reappointed to Audit Committee Chair of Ohio BWC

Skoda Minotti is proud to announce that Kenneth M. Haffey, CPA, CVA, CGMA, has been reappointed by Ohio Gov. John Kasich as the Audit Committee chair on the Bureau of Workers’ Compensation (BWC) Board of Directors.

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Robert A. Ranallo, CPA / ABV / JD / CVA / CFF Earns CPA Designation in State of Florida

Skoda Minotti is pleased to announce that Robert A. Ranallo, CPA / ABV / JD / CVA / CFF, has earned his CPA designation in the state of Florida.

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Blog Content Gone Green

Your professionals may regularly share information via your company blog – but there are a myriad of innovative ways to go green and reacquaint readers with your business expertise.

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Targeting Your Message Through Social Media

Remember when social media in itself was the trend to watch? Now it seems as if it has always been around. It continues to be fascinating to watch what will happen next. Here are some key LinkedIn and Facebook trends to watch for.

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