Author Archives: Matt Seitz

Skoda Minotti Named One of Accounting Today’s Best Accounting Firms To Work For in 2018

Skoda Minotti, a national business advisory firm, is pleased to announce it has been named one of Accounting Today’s Best Accounting Firms to Work For in 2018. This is the fifth consecutive year that the firm has been named to the publication’s list.

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6 Marketing Lessons We Can Learn From Kids

I’m sure we all have that kid (or kids) in our life that make you rethink your “big picture” and how it appears so trivial to them. As I watch my kids I can’t help but draw parallels between them and my other favorite pastime—marketing. There are six marketing lessons that I believe we can learn from kids.

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Skoda Minotti Promotes Jonathan J. Shoop, CPA, to Partner

Skoda Minotti, a national business advisory firm, is pleased to announce the promotion of Jonathan J. Shoop, CPA, to partner.

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Ken Haffey Reappointed to Audit Committee Chair of Ohio BWC

Skoda Minotti is proud to announce that Kenneth M. Haffey, CPA, CVA, CGMA, has been reappointed by Ohio Gov. John Kasich as the Audit Committee chair on the Bureau of Workers’ Compensation (BWC) Board of Directors.

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Robert A. Ranallo, CPA / ABV / JD / CVA / CFF Earns CPA Designation in State of Florida

Skoda Minotti is pleased to announce that Robert A. Ranallo, CPA / ABV / JD / CVA / CFF, has earned his CPA designation in the state of Florida.

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Blog Content Gone Green

Your professionals may regularly share information via your company blog – but there are a myriad of innovative ways to go green and reacquaint readers with your business expertise.

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Targeting Your Message Through Social Media

Remember when social media in itself was the trend to watch? Now it seems as if it has always been around. It continues to be fascinating to watch what will happen next. Here are some key LinkedIn and Facebook trends to watch for.

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Ready for a Website Chat?

The business world is catching up with chatbots—the computer program that simulates conversations with human users. By engaging with visitors in real time, you can provide instant customer support to move your prospect along the buyer’s journey.

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New for 2018 – An Uptick in SEO Investment

Whether you manage SEO in-house or work with a reputable marketing agency, you’ll need to continuously monitor search algorithms—if you don’t, you may find your business experiencing a sharp decrease in web traffic.

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Content Gets Personal

Content is everywhere—from email and social media channels to the news you select and the websites you visit. Fortunately, as part of the evolving digital landscape, content marketing is becoming far more personalized. The good news is that the platform to make this degree of personalization possible already exists.

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