Author Archives: Sarah Chula

7 Best Practices for Landing Page Optimization

Are your landing pages helping to grow your company’s pipeline and increase your bottom line? If not, it may be time to evaluate your existing landing pages and consider how you can better optimize them for conversion.

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Premium Content and the PDF: Is it Time to Say Goodbye?

As mobile internet usage begins to surpass desktop usage, it’s important that we begin to take a mobile-first approach and with that, continue to tweak the way we deliver premium content in order to provide the best customer/client experience possible.

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