Category Archives: Strategic Marketing

AP Style – What It Is, Why It Matters, and What’s New in 2018

Posted on Thursday, June 21, 2018 by

Great content in the B2B realm can do big things—inform, persuade, elicit emotion, drive loyalty and brand preference and most importantly, compel action. But to do all this, it absolutely must be based on a foundation of consistency—a common language. That’s where the AP Stylebook comes in.

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4 Insights Gained From the 2018 AAM Summit

Posted on Thursday, June 21, 2018 by

The Association for Accounting Marketing (AAM) recently held its three-day networking summit in Portland, Oregon, with the theme “Think Fresh.” As one of three Skoda Minotti Strategic Marketing employees in attendance, I came away with four key insights.

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3 CRM Features Your Business Can’t Live Without

Posted on Wednesday, June 20, 2018 by

CRM systems have a range of functionalities, but there are three must-have features that every business should consider.

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The Death of Direct Mail Marketing is Greatly Exaggerated

Posted on Tuesday, June 19, 2018 by

Does direct mail make sense in 2018? Don’t be too quick to dismiss it. In fact, there is a case to be made for helping your company stand out through the use of strategically designed direct mail marketing. So how do marketers and business owners decide which to use, and when?

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Using Video to Engage Website Visitors

Posted on Monday, May 28, 2018 by

Video is the fastest-growing way to engage website visitors and deliver relevant, valuable information to your audience. Here are 5 quick stats you should know.

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Kill the Cold Call! Utilize Marketing to Grow Your Customer Base

Posted on Thursday, May 17, 2018 by

Despite all the technology, word of mouth is still the most powerful source of marketing. If referrals are still number one, why are we still cold calling? The question becomes, how do we incorporate that referral base digitally? The answer: through the marriage of marketing and sales.

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An Introduction to A/B Testing: Create Emails that Drive Revenue

Posted on Monday, May 14, 2018 by

One of the best ways to help ensure your email campaigns are delivering the maximum ROI is through A/B testing. A/B tests allow marketers to take on the role of an email scientist and experiment with different email variables to discover which type of email works best for your business.

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Growth-Driven Design: An Alternative to Traditional Website Design

Posted on Wednesday, May 9, 2018 by

What type of results can you expect with Growth-Driven Design? Rather than seeing an initial bump and then a slow leveling off of traffic and leads that can be common with traditional web design, Growth-Driven Design aims to offer continual improvement over time.

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The Right Tool for the Job: Building a CPA Marketer’s Tool Stack

Posted on Tuesday, April 17, 2018 by

Being a CPA firm marketer means that you are often faced with two major limitations: time and budget. Unfortunately, I’m unable to create more of either, but I can point you in the direction of tools that can help maximize both. At this year’s AAM Summit, I’ll be sharing 10 of my favorite tools that help CPA marketers work smarter, not harder.

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7 Best Practices for Landing Page Optimization

Posted on Monday, April 16, 2018 by

Are your landing pages helping to grow your company’s pipeline and increase your bottom line? If not, it may be time to evaluate your existing landing pages and consider how you can better optimize them for conversion.

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