Category Archives: Strategic Marketing

The Launch Pad Phase for a Quality Growth-Driven Design Website

Posted on Tuesday, February 12, 2019 by

With the strategy phase complete, it is now time to begin the Launch Pad phase of your website, which is comprised of the essential components necessary to help your visitors understand your business and activate them to seek more information.

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Resolve to Cut More Clutter in 2019

Posted on Monday, January 28, 2019 by

Who doesn’t want to improve their emails, blogs, proposals and letters? Far too often, we clutter our writing with unnecessary words. The result? We misconstrue our messages, or lose our audience completely. Here are some of my greatest takeaways from a fascinating book on saying what you really mean.

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Customize a Marketing Technology Stack to Meet Your Objectives

Posted on Monday, January 28, 2019 by

Where would Batman be without his tool belt? How would a secret agent accomplish a dangerous mission without being adequately equipped with awesome tech? Just as all of these pop culture icons fall flat without the necessary tools, so too does a marketer in the age of technology.

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The Next Wave of Digital Marketing: Generation Z

Posted on Thursday, January 24, 2019 by

As the world grows and changes, so must the way we do business. Just as with digital advancements, change comes with each new generation. Although Millennials are the dominant generation in size, there is a new generation on the horizon—Generation Z.

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The Strategy Phase for a Quality Growth-Driven Design Website

Posted on Monday, January 21, 2019 by

Every successful website project begins with a well-defined strategy. The strategy phase of the project allows you to involve stakeholders throughout your organization who can provide valuable feedback and insights to help drive the success of your site.

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Top 7 New Year’s Resolutions for Your Website

Posted on Tuesday, December 11, 2018 by

Each new year offers an opportunity to start fresh and reflect back on things you’d like to change or improve. Yet, who said resolutions had to be just for people? Here are 7 resolutions you can make for your website in 2019 to help ensure it works more effectively for your business.

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What Quality Leads and Quality Wines Have in Common

Posted on Monday, December 3, 2018 by

I’m guessing the word “wine” drew you into this article more than “leads.” While I assure you that I’ll address wine in this blog, I first want to stress another important word in the title: quality. Why this comparison? The idea stemmed from my recent trip to Napa Valley.

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The State of Inbound Marketing 2018: Free Report Available

Posted on Monday, November 26, 2018 by

How have your buyers’ and influencers’ decision making shifted over the last year? As you finalize your marketing plans for 2019 and beyond, it can be helpful to understand the latest trends in inbound marketing.

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Diversity and Inclusion in Marketing: The Do’s and Don’ts of Achieving Both Successfully

Posted on Wednesday, October 24, 2018 by

Marketing continues to find innovative ways to generate fresh ideas—from disruptive technology to the latest brand techniques. While marketers have become more adept at listening and catering to popular demand, there are two distinct areas of cultural shift that have been trickier to navigate—diversity and inclusion.

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Changing Your Video Marketing Mindset – 5 Types of Video You Can Start Incorporating Into Your Marketing Strategy Today

Posted on Wednesday, October 24, 2018 by

In our daily lives, we are all watching more and more video. But as marketers, the application of video has been incredibly slow. Why haven’t we figured it out?

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