Posted on Tuesday, October 16, 2018 by Matt Seitz
Creating content is not easy. Creating it for a CPA firm, where your access to technical experts can be somewhat limited, makes things even harder. For these reasons and more, our team at Skoda Minotti Strategic Marketing developed a survey to explore how CPA marketers were handling their content marketing challenges.
Posted on Thursday, September 27, 2018 by Matt Seitz
Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 7 tips to help you and your team build a successful marketing plan for your organization.
Posted on Tuesday, September 25, 2018 by Cindy Spitz
Content Marketing World 2018 recently wrapped up in Cleveland, and as usual, it did not disappoint. From the SEO master class to intriguing breakout sessions, the focus was on connecting content to the audience by demonstrating empathy and arousing curiosity.
Posted on Tuesday, September 18, 2018 by Bob Goricki
If you are one of the many marketers who relies on Google Search Console for valuable insights into your website, you’ll be pleased to know that the long-tested new version of the product is finally available with some new bells and whistles.
Posted on Monday, September 17, 2018 by Brandon Ferris
What an exciting time to be a marketer. Inbound 2018 just wrapped up in Boston, and there are big changes on the way for marketing as a whole. If you missed the conference, you’ve come to the right place. Here are my three big takeaways from Inbound 2018.
Posted on Thursday, August 23, 2018 by Jonathan Ebenstein
Like a root canal, the request for proposal, or RFP, is a necessary evil for many companies and firms, especially those that play in the nonprofit and government spaces. However, not all RFPs are a harbinger of new business.
Posted on Tuesday, August 21, 2018 by Cindy Spitz
As we head into the 2019 marketing planning season, you may feel challenged about coming up with fresh content ideas to keep your blogs front and center. There are 5 helpful tips you can use to bring more to the content planning table, whether you are doing your planning internally or with the help of your marketing agency.
Posted on Monday, July 30, 2018 by Sarah Chula
Continuous website improvement is the process of constantly updating and improving your website through incremental changes that are based on site analytics, performance metrics and user research and feedback. When was the last time you evaluated how well your website was performing?