Category Archives: Strategic Marketing

Digital Privacy and the GDPR

Posted on Wednesday, April 3, 2019 by

Technology is increasingly becoming an integral part of everyday life. Individuals and business continue to embrace new technology to schedule meetings, conduct research, market to their clients and prospects and much more. However, 2018 was a significant year for breaches of digital privacy. So how can you protect your business from noncompliance?

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Inbound Appointment Setting: An Attractive Alternative to Cold Calling

Posted on Tuesday, March 26, 2019 by

The commitment to sales is crucial to any product or service, team and business owner. Yet, sales can be a revolving door. The million-dollar question is, how do you, as a business owner, generate more leads, more business and more money?

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Is a CRM System Right for You?

Posted on Wednesday, March 20, 2019 by

“Customer relationship management” (or CRM) can sound intimidating to small and midsize businesses. While most marketers and C-level professionals have heard of CRM, many struggle with defining what exactly it means and how it relates to their business.

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Continuous Improvement: Extending the Life of Your Website

Posted on Monday, March 18, 2019 by

Continuous website improvement is the process of constantly updating and improving your website through incremental changes that are based on site analytics, performance metrics and user research and feedback. When was the last time you evaluated how well your website was performing?

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How Chatbots Can Improve Customer Experience

Posted on Friday, March 15, 2019 by

Over the last few years, customer experience has grown significantly as a driving factor in marketing strategy. What do customers expect from your brand? How do they interact with your brand? All these questions and more have become the driving force behind certain marketing tactics, such as the use of chatbots.

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Targeted Social Media Advertising Can Drive ROI in 2019

Posted on Monday, February 25, 2019 by

Social media advertising is on the rise. But don’t feel as though budget will make or break your social media strategy. Strategic, well-crafted ads with captivating offers and specific targeting will always reign supreme, even with less money to invest in wider coverage.

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Editing is a Painful Opportunity for Growth – Embrace the Burn

Posted on Wednesday, February 20, 2019 by

Ask anyone who’s been edited and they’ll agree, it’s a painful process. After all, edits raise questions and often highlight errors. Yet, editing is absolutely necessary if you want to become a better writer. Writing well gives your words – and by extension, your intentions – extra power, whether your purpose is to inform, persuade or compel action.

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The Launch Pad Phase for a Quality Growth-Driven Design Website

Posted on Tuesday, February 12, 2019 by

With the strategy phase complete, it is now time to begin the Launch Pad phase of your website, which is comprised of the essential components necessary to help your visitors understand your business and activate them to seek more information.

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Resolve to Cut More Clutter in 2019

Posted on Monday, January 28, 2019 by

Who doesn’t want to improve their emails, blogs, proposals and letters? Far too often, we clutter our writing with unnecessary words. The result? We misconstrue our messages, or lose our audience completely. Here are some of my greatest takeaways from a fascinating book on saying what you really mean.

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Customize a Marketing Technology Stack to Meet Your Objectives

Posted on Monday, January 28, 2019 by

Where would Batman be without his tool belt? How would a secret agent accomplish a dangerous mission without being adequately equipped with awesome tech? Just as all of these pop culture icons fall flat without the necessary tools, so too does a marketer in the age of technology.

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