Posted on Tuesday, April 17, 2018 by Bob Goricki
Being a CPA firm marketer means that you are often faced with two major limitations: time and budget. Unfortunately, I’m unable to create more of either, but I can point you in the direction of tools that can help maximize both. At this year’s AAM Summit, I’ll be sharing 10 of my favorite tools that help CPA marketers work smarter, not harder.
Posted on Monday, April 16, 2018 by Sarah Chula
Are your landing pages helping to grow your company’s pipeline and increase your bottom line? If not, it may be time to evaluate your existing landing pages and consider how you can better optimize them for conversion.
Posted on Monday, April 9, 2018 by Matt Seitz
Your professionals may regularly share information via your company blog – but there are a myriad of innovative ways to go green and reacquaint readers with your business expertise.
Posted on Wednesday, April 4, 2018 by Bob Goricki
Please join Skoda Minotti April 19 when we will share 10 powerful marketing tools you can immediately use to better drive leads and improve overall customer experience. In this session, we will highlight 10 powerful marketing tools – from a free CRM solution to easy-to-use video creation software.
Posted on Monday, March 19, 2018 by Donéa Boiner
Developing a marketing strategy can be a daunting task that begins with first understanding how your business fits into the marketplace. If part of your strategy hasn’t yet included podcasts, you may be missing out on a promotional vehicle that can potentially enhance your overall marketing mix.
Posted on Friday, March 16, 2018 by Matt Seitz
The business world is catching up with chatbots—the computer program that simulates conversations with human users. By engaging with visitors in real time, you can provide instant customer support to move your prospect along the buyer’s journey.
Posted on Friday, February 23, 2018 by Matt Seitz
Content is everywhere—from email and social media channels to the news you select and the websites you visit. Fortunately, as part of the evolving digital landscape, content marketing is becoming far more personalized. The good news is that the platform to make this degree of personalization possible already exists.
Posted on Monday, February 19, 2018 by Kimberly Munch
Are slow-loading images compromising the speed of your website? Like most marketers, you want the best quality website images without negatively impacting speed. Luckily, there are several image optimization programs that can be an easy fix.