Category Archives: Strategic Marketing

Diversity and Inclusion in Marketing: The Do’s and Don’ts of Achieving Both Successfully

Posted on Wednesday, October 24, 2018 by

Marketing continues to find innovative ways to generate fresh ideas—from disruptive technology to the latest brand techniques. While marketers have become more adept at listening and catering to popular demand, there are two distinct areas of cultural shift that have been trickier to navigate—diversity and inclusion.

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Changing Your Video Marketing Mindset – 5 Types of Video You Can Start Incorporating Into Your Marketing Strategy Today

Posted on Wednesday, October 24, 2018 by

In our daily lives, we are all watching more and more video. But as marketers, the application of video has been incredibly slow. Why haven’t we figured it out?

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New Tools and Features of HubSpot’s Marketing Hub

Posted on Monday, October 22, 2018 by

Whether you’re new to the HubSpot platform or have been using it for years, there are new tools and features of the Starter, Professional and Enterprise Marketing Hub plans that you may want to take advantage of.

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Beyond the Numbers: 2018 CPA Marketer Content Survey

Posted on Tuesday, October 16, 2018 by

Creating content is not easy. Creating it for a CPA firm, where your access to technical experts can be somewhat limited, makes things even harder. For these reasons and more, our team at Skoda Minotti Strategic Marketing developed a survey to explore how CPA marketers were handling their content marketing challenges.

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7 Tips for Creating a Successful Marketing Plan that Drives ROI

Posted on Thursday, September 27, 2018 by

Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 7 tips to help you and your team build a successful marketing plan for your organization.

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The Curiosity Factor…and Tina Fey: Lessons Learned from Content Marketing World 2018

Posted on Tuesday, September 25, 2018 by

Content Marketing World 2018 recently wrapped up in Cleveland, and as usual, it did not disappoint. From the SEO master class to intriguing breakout sessions, the focus was on connecting content to the audience by demonstrating empathy and arousing curiosity.

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After More Than One Year of Beta Testing, New Google Search Console Has Arrived

Posted on Tuesday, September 18, 2018 by

If you are one of the many marketers who relies on Google Search Console for valuable insights into your website, you’ll be pleased to know that the long-tested new version of the product is finally available with some new bells and whistles.

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Marketing: On the Verge of Change—Inbound 2018 Recap

Posted on Monday, September 17, 2018 by

What an exciting time to be a marketer. Inbound 2018 just wrapped up in Boston, and there are big changes on the way for marketing as a whole. If you missed the conference, you’ve come to the right place. Here are my three big takeaways from Inbound 2018.

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CPA Firm Best Practices for Winning RFPs

Posted on Thursday, August 23, 2018 by

Like a root canal, the request for proposal, or RFP, is a necessary evil for many companies and firms, especially those that play in the nonprofit and government spaces. However, not all RFPs are a harbinger of new business.

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How Video Storytelling in Social Media Can Grow Your Business

Posted on Wednesday, August 22, 2018 by

If you’re not developing a visual component for your brand to further cultivate the story of who you are as a business, you could be missing out on one of the fastest-growing trends to hit the marketing scene in the last five years.

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