Posted on Wednesday, April 3, 2019 by Brandon Ferris
Technology is increasingly becoming an integral part of everyday life. Individuals and business continue to embrace new technology to schedule meetings, conduct research, market to their clients and prospects and much more. However, 2018 was a significant year for breaches of digital privacy. So how can you protect your business from noncompliance?
Posted on Tuesday, March 26, 2019 by Desiree Gordon
The commitment to sales is crucial to any product or service, team and business owner. Yet, sales can be a revolving door. The million-dollar question is, how do you, as a business owner, generate more leads, more business and more money?
Posted on Wednesday, March 20, 2019 by Sarah Chula
“Customer relationship management” (or CRM) can sound intimidating to small and midsize businesses. While most marketers and C-level professionals have heard of CRM, many struggle with defining what exactly it means and how it relates to their business.
Posted on Monday, March 18, 2019 by Sarah Chula
Continuous website improvement is the process of constantly updating and improving your website through incremental changes that are based on site analytics, performance metrics and user research and feedback. When was the last time you evaluated how well your website was performing?
Posted on Wednesday, February 20, 2019 by David Wasserstrom, APR
Ask anyone who’s been edited and they’ll agree, it’s a painful process. After all, edits raise questions and often highlight errors. Yet, editing is absolutely necessary if you want to become a better writer. Writing well gives your words – and by extension, your intentions – extra power, whether your purpose is to inform, persuade or compel action.
Posted on Tuesday, February 12, 2019 by Jonathan Ebenstein
With the strategy phase complete, it is now time to begin the Launch Pad phase of your website, which is comprised of the essential components necessary to help your visitors understand your business and activate them to seek more information.
Posted on Monday, January 28, 2019 by Cindy Spitz
Who doesn’t want to improve their emails, blogs, proposals and letters? Far too often, we clutter our writing with unnecessary words. The result? We misconstrue our messages, or lose our audience completely. Here are some of my greatest takeaways from a fascinating book on saying what you really mean.
Posted on Monday, January 28, 2019 by Brandon Ferris
Where would Batman be without his tool belt? How would a secret agent accomplish a dangerous mission without being adequately equipped with awesome tech? Just as all of these pop culture icons fall flat without the necessary tools, so too does a marketer in the age of technology.