Category Archives: Strategic Marketing

Kill the Cold Call! Utilize Marketing to Grow Your Customer Base

Posted on Thursday, May 17, 2018 by

Despite all the technology, word of mouth is still the most powerful source of marketing. If referrals are still number one, why are we still cold calling? The question becomes, how do we incorporate that referral base digitally? The answer: through the marriage of marketing and sales.

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Using Video to Engage Website Visitors

Posted on Wednesday, May 16, 2018 by

Video is the fastest-growing way to engage website visitors and deliver relevant, valuable information to your audience. Here are 5 quick stats you should know.

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An Introduction to A/B Testing: Create Emails that Drive Revenue

Posted on Monday, May 14, 2018 by

One of the best ways to help ensure your email campaigns are delivering the maximum ROI is through A/B testing. A/B tests allow marketers to take on the role of an email scientist and experiment with different email variables to discover which type of email works best for your business.

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Growth-Driven Design: An Alternative to Traditional Website Design

Posted on Wednesday, May 9, 2018 by

What type of results can you expect with Growth-Driven Design? Rather than seeing an initial bump and then a slow leveling off of traffic and leads that can be common with traditional web design, Growth-Driven Design aims to offer continual improvement over time.

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The Right Tool for the Job: Building a CPA Marketer’s Tool Stack

Posted on Tuesday, April 17, 2018 by

Being a CPA firm marketer means that you are often faced with two major limitations: time and budget. Unfortunately, I’m unable to create more of either, but I can point you in the direction of tools that can help maximize both. At this year’s AAM Summit, I’ll be sharing 10 of my favorite tools that help CPA marketers work smarter, not harder.

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7 Best Practices for Landing Page Optimization

Posted on Monday, April 16, 2018 by

Are your landing pages helping to grow your company’s pipeline and increase your bottom line? If not, it may be time to evaluate your existing landing pages and consider how you can better optimize them for conversion.

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Blog Content Gone Green

Posted on Monday, April 9, 2018 by

Your professionals may regularly share information via your company blog – but there are a myriad of innovative ways to go green and reacquaint readers with your business expertise.

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10 Powerful Marketing Tools You Should Be Leveraging Today

Posted on Wednesday, April 4, 2018 by

Please join Skoda Minotti April 19 when we will share 10 powerful marketing tools you can immediately use to better drive leads and improve overall customer experience. In this session, we will highlight 10 powerful marketing tools – from a free CRM solution to easy-to-use video creation software.

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Targeting Your Message Through Social Media

Posted on Sunday, March 25, 2018 by

Remember when social media in itself was the trend to watch? Now it seems as if it has always been around. It continues to be fascinating to watch what will happen next. Here are some key LinkedIn and Facebook trends to watch for.

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Could Podcasting Be a Welcome Addition to Your Marketing Mix?

Posted on Monday, March 19, 2018 by

Developing a marketing strategy can be a daunting task that begins with first understanding how your business fits into the marketplace. If part of your strategy hasn’t yet included podcasts, you may be missing out on a promotional vehicle that can potentially enhance your overall marketing mix.

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