Category Archives: Strategic Marketing

Continuous Improvement: Extending the Life of Your Website

Posted on Monday, July 30, 2018 by

Continuous website improvement is the process of constantly updating and improving your website through incremental changes that are based on site analytics, performance metrics and user research and feedback. When was the last time you evaluated how well your website was performing?

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Google’s July Speed Update Now Live for All Users

Posted on Tuesday, July 24, 2018 by

Keeping up with the latest Google algorithm updates can often be an inexact science due to the volume and frequency of updates as well as the fact that Google doesn’t always make clear the exact impact of any particular update. Google’s July Speed Update is an exception to that rule, however.

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6 Marketing Lessons We Can Learn From Kids

Posted on Tuesday, July 24, 2018 by

I’m sure we all have that kid (or kids) in our life that make you rethink your “big picture” and how it appears so trivial to them. As I watch my kids I can’t help but draw parallels between them and my other favorite pastime—marketing. There are six marketing lessons that I believe we can learn from kids.

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AP Style – What It Is, Why It Matters, and What’s New in 2018

Posted on Thursday, June 21, 2018 by

Great content in the B2B realm can do big things—inform, persuade, elicit emotion, drive loyalty and brand preference and most importantly, compel action. But to do all this, it absolutely must be based on a foundation of consistency—a common language. That’s where the AP Stylebook comes in.

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4 Insights Gained From the 2018 AAM Summit

Posted on Thursday, June 21, 2018 by

The Association for Accounting Marketing (AAM) recently held its three-day networking summit in Portland, Oregon, with the theme “Think Fresh.” As one of three Skoda Minotti Strategic Marketing employees in attendance, I came away with four key insights.

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3 CRM Features Your Business Can’t Live Without

Posted on Wednesday, June 20, 2018 by

CRM systems have a range of functionalities, but there are three must-have features that every business should consider.

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The Death of Direct Mail Marketing is Greatly Exaggerated

Posted on Tuesday, June 19, 2018 by

Does direct mail make sense in 2018? Don’t be too quick to dismiss it. In fact, there is a case to be made for helping your company stand out through the use of strategically designed direct mail marketing. So how do marketers and business owners decide which to use, and when?

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Using Video to Engage Website Visitors

Posted on Monday, May 28, 2018 by

Video is the fastest-growing way to engage website visitors and deliver relevant, valuable information to your audience. Here are 5 quick stats you should know.

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Kill the Cold Call! Utilize Marketing to Grow Your Customer Base

Posted on Thursday, May 17, 2018 by

Despite all the technology, word of mouth is still the most powerful source of marketing. If referrals are still number one, why are we still cold calling? The question becomes, how do we incorporate that referral base digitally? The answer: through the marriage of marketing and sales.

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An Introduction to A/B Testing: Create Emails that Drive Revenue

Posted on Monday, May 14, 2018 by

One of the best ways to help ensure your email campaigns are delivering the maximum ROI is through A/B testing. A/B tests allow marketers to take on the role of an email scientist and experiment with different email variables to discover which type of email works best for your business.

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