Category Archives: Strategic Marketing

The Right Tool for the Job: Building a CPA Marketer’s Tool Stack

Posted on Tuesday, April 17, 2018 by

Being a CPA firm marketer means that you are often faced with two major limitations: time and budget. Unfortunately, I’m unable to create more of either, but I can point you in the direction of tools that can help maximize both. At this year’s AAM Summit, I’ll be sharing 10 of my favorite tools that help CPA marketers work smarter, not harder.

Also posted in CPA Marketing Insights | | Tagged , , , , , , , | Leave a comment


7 Best Practices for Landing Page Optimization

Posted on Monday, April 16, 2018 by

Are your landing pages helping to grow your company’s pipeline and increase your bottom line? If not, it may be time to evaluate your existing landing pages and consider how you can better optimize them for conversion.

Also posted in Digital Marketing, Mailchimp RSS | | Tagged , , , , , , , , | Leave a comment


Blog Content Gone Green

Posted on Monday, April 9, 2018 by

Your professionals may regularly share information via your company blog – but there are a myriad of innovative ways to go green and reacquaint readers with your business expertise.

Also posted in Content Development, Mailchimp RSS | | Tagged , , , , , , , , | Comments Off on Blog Content Gone Green


10 Powerful Marketing Tools You Should Be Leveraging Today

Posted on Wednesday, April 4, 2018 by

Please join Skoda Minotti April 19 when we will share 10 powerful marketing tools you can immediately use to better drive leads and improve overall customer experience. In this session, we will highlight 10 powerful marketing tools – from a free CRM solution to easy-to-use video creation software.

Also posted in Mailchimp RSS | | Tagged , , , , , , , | Leave a comment


Targeting Your Message Through Social Media

Posted on Sunday, March 25, 2018 by

Remember when social media in itself was the trend to watch? Now it seems as if it has always been around. It continues to be fascinating to watch what will happen next. Here are some key LinkedIn and Facebook trends to watch for.

Also posted in Digital Marketing, Mailchimp RSS | | Tagged , , , , , , , , , | Leave a comment


Could Podcasting Be a Welcome Addition to Your Marketing Mix?

Posted on Monday, March 19, 2018 by

Developing a marketing strategy can be a daunting task that begins with first understanding how your business fits into the marketplace. If part of your strategy hasn’t yet included podcasts, you may be missing out on a promotional vehicle that can potentially enhance your overall marketing mix.

Also posted in Mailchimp RSS, Strategic Planning | | Tagged , , , , , , , , | Leave a comment


Ready for a Website Chat?

Posted on Friday, March 16, 2018 by

The business world is catching up with chatbots—the computer program that simulates conversations with human users. By engaging with visitors in real time, you can provide instant customer support to move your prospect along the buyer’s journey.

Also posted in Digital Marketing, Mailchimp RSS | | Tagged , , , , , , , , , | Leave a comment


New for 2018 – An Uptick in SEO Investment

Posted on Monday, March 12, 2018 by

Whether you manage SEO in-house or work with a reputable marketing agency, you’ll need to continuously monitor search algorithms—if you don’t, you may find your business experiencing a sharp decrease in web traffic.

Also posted in Digital Marketing, Mailchimp RSS | | Tagged , , , , , , , , , , | Leave a comment


Content Gets Personal

Posted on Friday, February 23, 2018 by

Content is everywhere—from email and social media channels to the news you select and the websites you visit. Fortunately, as part of the evolving digital landscape, content marketing is becoming far more personalized. The good news is that the platform to make this degree of personalization possible already exists.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , | Leave a comment


Four Free Tools for Website Image Optimization: Pros & Cons

Posted on Monday, February 19, 2018 by

Are slow-loading images compromising the speed of your website? Like most marketers, you want the best quality website images without negatively impacting speed. Luckily, there are several image optimization programs that can be an easy fix.

Also posted in Mailchimp RSS | | Tagged , , , , , , , , , , | Leave a comment


© Copyright 2018 Skoda Minotti | Privacy Policy | Disclaimer | Remote Support
Cleveland 440-449-6800 | Akron 330-668-1100 | Tampa 813-288-8826
Website designed and developed by Skoda Minotti Strategic Marketing