Category Archives: Strategic Marketing

The Strategy Phase for a Quality Growth-Driven Design Website

Posted on Monday, January 21, 2019 by

Every successful website project begins with a well-defined strategy. The strategy phase of the project allows you to involve stakeholders throughout your organization who can provide valuable feedback and insights to help drive the success of your site.

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Resolve to Cut More Clutter in 2019

Posted on Thursday, January 17, 2019 by

One year ago, I wrote a blog about cutting extraneous words in your communications—turns out it was one of our most-read blogs of the year. Why? As author Ann Handley states in her book, “Everybody Writes” we are all authors. Who doesn’t want to improve their emails, blogs, proposals and letters?

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Top 7 New Year’s Resolutions for Your Website

Posted on Tuesday, December 11, 2018 by

Each new year offers an opportunity to start fresh and reflect back on things you’d like to change or improve. Yet, who said resolutions had to be just for people? Here are 7 resolutions you can make for your website in 2019 to help ensure it works more effectively for your business.

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What Quality Leads and Quality Wines Have in Common

Posted on Monday, December 3, 2018 by

I’m guessing the word “wine” drew you into this article more than “leads.” While I assure you that I’ll address wine in this blog, I first want to stress another important word in the title: quality. Why this comparison? The idea stemmed from my recent trip to Napa Valley.

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The State of Inbound Marketing 2018: Free Report Available

Posted on Monday, November 26, 2018 by

How have your buyers’ and influencers’ decision making shifted over the last year? As you finalize your marketing plans for 2019 and beyond, it can be helpful to understand the latest trends in inbound marketing.

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Diversity and Inclusion in Marketing: The Do’s and Don’ts of Achieving Both Successfully

Posted on Wednesday, October 24, 2018 by

Marketing continues to find innovative ways to generate fresh ideas—from disruptive technology to the latest brand techniques. While marketers have become more adept at listening and catering to popular demand, there are two distinct areas of cultural shift that have been trickier to navigate—diversity and inclusion.

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Changing Your Video Marketing Mindset – 5 Types of Video You Can Start Incorporating Into Your Marketing Strategy Today

Posted on Wednesday, October 24, 2018 by

In our daily lives, we are all watching more and more video. But as marketers, the application of video has been incredibly slow. Why haven’t we figured it out?

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New Tools and Features of HubSpot’s Marketing Hub

Posted on Monday, October 22, 2018 by

Whether you’re new to the HubSpot platform or have been using it for years, there are new tools and features of the Starter, Professional and Enterprise Marketing Hub plans that you may want to take advantage of.

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Beyond the Numbers: 2018 CPA Marketer Content Survey

Posted on Tuesday, October 16, 2018 by

Creating content is not easy. Creating it for a CPA firm, where your access to technical experts can be somewhat limited, makes things even harder. For these reasons and more, our team at Skoda Minotti Strategic Marketing developed a survey to explore how CPA marketers were handling their content marketing challenges.

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7 Tips for Creating a Successful Marketing Plan that Drives ROI

Posted on Thursday, September 27, 2018 by

Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 7 tips to help you and your team build a successful marketing plan for your organization.

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