After More Than One Year of Beta Testing, New Google Search Console Has Arrived

Posted on Tuesday, September 18, 2018 by

If you are one of the many marketers who relies on Google Search Console for valuable insights into your website, you’ll be pleased to know that the long-tested new version of the product is finally available with some new bells and whistles.

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How Video Storytelling in Social Media Can Grow Your Business

Posted on Wednesday, August 22, 2018 by

If you’re not developing a visual component for your brand to further cultivate the story of who you are as a business, you could be missing out on one of the fastest-growing trends to hit the marketing scene in the last five years.

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Capitalizing on Current Events in Your Social Media Posts

Posted on Tuesday, August 14, 2018 by

Effectively engaging customers isn’t always easy to do. A simple way to become more relevant on social media is to offer commentary on current events.

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Continuous Improvement: Extending the Life of Your Website

Posted on Monday, July 30, 2018 by

Continuous website improvement is the process of constantly updating and improving your website through incremental changes that are based on site analytics, performance metrics and user research and feedback. When was the last time you evaluated how well your website was performing?

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Google’s July Speed Update Now Live for All Users

Posted on Tuesday, July 24, 2018 by

Keeping up with the latest Google algorithm updates can often be an inexact science due to the volume and frequency of updates as well as the fact that Google doesn’t always make clear the exact impact of any particular update. Google’s July Speed Update is an exception to that rule, however.

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The Death of Direct Mail Marketing is Greatly Exaggerated

Posted on Tuesday, June 19, 2018 by

Does direct mail make sense in 2018? Don’t be too quick to dismiss it. In fact, there is a case to be made for helping your company stand out through the use of strategically designed direct mail marketing. So how do marketers and business owners decide which to use, and when?

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Using Video to Engage Website Visitors

Posted on Monday, May 28, 2018 by

Video is the fastest-growing way to engage website visitors and deliver relevant, valuable information to your audience. Here are 5 quick stats you should know.

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An Introduction to A/B Testing: Create Emails that Drive Revenue

Posted on Monday, May 14, 2018 by

One of the best ways to help ensure your email campaigns are delivering the maximum ROI is through A/B testing. A/B tests allow marketers to take on the role of an email scientist and experiment with different email variables to discover which type of email works best for your business.

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Growth-Driven Design: An Alternative to Traditional Website Design

Posted on Wednesday, May 9, 2018 by

What type of results can you expect with Growth-Driven Design? Rather than seeing an initial bump and then a slow leveling off of traffic and leads that can be common with traditional web design, Growth-Driven Design aims to offer continual improvement over time.

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7 Best Practices for Landing Page Optimization

Posted on Monday, April 16, 2018 by

Are your landing pages helping to grow your company’s pipeline and increase your bottom line? If not, it may be time to evaluate your existing landing pages and consider how you can better optimize them for conversion.

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