Top 7 New Year’s Resolutions for Your Website

Posted on Thursday, November 29, 2018 by

Each new year offers an opportunity to start fresh and reflect back on things you’d like to change or improve. Yet, who said resolutions had to be just for people? Here are 7 resolutions you can make for your website in 2019 to help ensure it works more effectively for your business.

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The State of Inbound Marketing 2018: Free Report Available

Posted on Monday, November 26, 2018 by

How have your buyers’ and influencers’ decision making shifted over the last year? As you finalize your marketing plans for 2019 and beyond, it can be helpful to understand the latest trends in inbound marketing.

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Changing Your Video Marketing Mindset – 5 Types of Video You Can Start Incorporating Into Your Marketing Strategy Today

Posted on Wednesday, October 24, 2018 by

In our daily lives, we are all watching more and more video. But as marketers, the application of video has been incredibly slow. Why haven’t we figured it out?

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After More Than One Year of Beta Testing, New Google Search Console Has Arrived

Posted on Tuesday, September 18, 2018 by

If you are one of the many marketers who relies on Google Search Console for valuable insights into your website, you’ll be pleased to know that the long-tested new version of the product is finally available with some new bells and whistles.

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How Video Storytelling in Social Media Can Grow Your Business

Posted on Wednesday, August 22, 2018 by

If you’re not developing a visual component for your brand to further cultivate the story of who you are as a business, you could be missing out on one of the fastest-growing trends to hit the marketing scene in the last five years.

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Capitalizing on Current Events in Your Social Media Posts

Posted on Tuesday, August 14, 2018 by

Effectively engaging customers isn’t always easy to do. A simple way to become more relevant on social media is to offer commentary on current events.

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Continuous Improvement: Extending the Life of Your Website

Posted on Monday, July 30, 2018 by

Continuous website improvement is the process of constantly updating and improving your website through incremental changes that are based on site analytics, performance metrics and user research and feedback. When was the last time you evaluated how well your website was performing?

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Google’s July Speed Update Now Live for All Users

Posted on Tuesday, July 24, 2018 by

Keeping up with the latest Google algorithm updates can often be an inexact science due to the volume and frequency of updates as well as the fact that Google doesn’t always make clear the exact impact of any particular update. Google’s July Speed Update is an exception to that rule, however.

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The Death of Direct Mail Marketing is Greatly Exaggerated

Posted on Tuesday, June 19, 2018 by

Does direct mail make sense in 2018? Don’t be too quick to dismiss it. In fact, there is a case to be made for helping your company stand out through the use of strategically designed direct mail marketing. So how do marketers and business owners decide which to use, and when?

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Using Video to Engage Website Visitors

Posted on Monday, May 28, 2018 by

Video is the fastest-growing way to engage website visitors and deliver relevant, valuable information to your audience. Here are 5 quick stats you should know.

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