Keeping up with the latest Google algorithm updates can often be an inexact science due to the volume and frequency of updates as well as the fact that Google doesn’t always make clear the exact impact of any particular update. Google’s July Speed Update is an exception to that rule, however.

This past January, Google clearly stated the intention of the update:

Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.

This update went live on July 9. While the current version of the update only affects “the slowest experiences to users,” it is a pretty clear signal that speed on mobile devices could play a larger role in search results going forward.

So, how do you know how slow is too slow? Fortunately, Google provides several tools that they recommend to test your site speed.

  • Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
  • Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
  • PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations

Testing your site with each of these tools can help uncover significant opportunities to improve your users’ experience on both mobile and desktop. Making these improvements will not only help improve your Google search rankings going forward, but make your site generally more user-friendly and lead to improved results for your business.

Have questions about how you can speed up your site? Feel free to reach out to Bob Goricki at 440-449-6800 or request a no-risk website audit to get a full picture about your site’s performance.

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