Tag Archives: digital marketing

After More Than One Year of Beta Testing, New Google Search Console Has Arrived

If you are one of the many marketers who relies on Google Search Console for valuable insights into your website, you’ll be pleased to know that the long-tested new version of the product is finally available with some new bells and whistles.

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The Death of Direct Mail Marketing is Greatly Exaggerated

Does direct mail make sense in 2018? Don’t be too quick to dismiss it. In fact, there is a case to be made for helping your company stand out through the use of strategically designed direct mail marketing. So how do marketers and business owners decide which to use, and when?

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Using Video to Engage Website Visitors

Video is the fastest-growing way to engage website visitors and deliver relevant, valuable information to your audience. Here are 5 quick stats you should know.

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The Right Tool for the Job: Building a CPA Marketer’s Tool Stack

Being a CPA firm marketer means that you are often faced with two major limitations: time and budget. Unfortunately, I’m unable to create more of either, but I can point you in the direction of tools that can help maximize both. At this year’s AAM Summit, I’ll be sharing 10 of my favorite tools that help CPA marketers work smarter, not harder.

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7 Best Practices for Landing Page Optimization

Are your landing pages helping to grow your company’s pipeline and increase your bottom line? If not, it may be time to evaluate your existing landing pages and consider how you can better optimize them for conversion.

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Targeting Your Message Through Social Media

Remember when social media in itself was the trend to watch? Now it seems as if it has always been around. It continues to be fascinating to watch what will happen next. Here are some key LinkedIn and Facebook trends to watch for.

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Video: The Future of Content

Video continues to be front and center when it comes to engaging website visitors, and we expect it to gain even more traction this year. So, how and where do you incorporate video into your buyer’s journey?

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Lead Generation Tips for Manufacturers

If you’re a manufacturer who wants to generate more leads in 2018, we believe it’s wise to first ensure your basic marketing building blocks are in place and functioning as they should.

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SEO Update – Does Your SEO Strategy Conform to Google’s Evolving Ranking Algorithm?

With Google constantly updating its algorithms, it’s important for your business to monitor the search factors that play a major role in the makeup of search engine results pages. After all, where you rank on them often means the difference between making a sale and getting lost in the shuffle.

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New LinkedIn Sales Navigator Features Bring Marketing and Sales Together

Earlier this month, LinkedIn implemented updates to its Sales Navigator tool. These updates were made in an effort to enable sales and marketing teams to work more efficiently and collaboratively. As a result, we’re happy to report that Sales Navigator is now more powerful than ever.

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