Imagine you get an enticing text message claiming that you’ve won a free vacation to the destination of your choice — all you have to do is click on the link you were sent. Clicking on the link causes you to play right into the hands of a cybercriminal seeking your sensitive information.
The longer you are in sales or new business development it seems that time becomes increasingly shorter—that’s why it’s important to find ways to be more efficient.
Your prospects want to deal with your company on their time, and their time is often real-time. So how do you provide a medium for prospects to reach you on their schedule? The answer could be offering instant chats.
Electronic Fund Transfer (EFT) fraud is not new – nor with the increasing reliance on paperless financial activity, is it going away any time soon. Here are a few simple points to keep in mind.
Aside from disclosing sensitive personal information that allows the recipient to steal your identity, there’s a good chance that hitting the submit button on this fraudulent email would also infect your computer with a virus, or enable some other stealth software to latch onto your operating system. Don’t be fooled!
When it comes to email marketing, one of the smallest yet most important elements of the email communication is the subject line. An effective subject line will entice the reader to open the email and consume your information. However, an ineffective subject line will be overlooked, deleted and results in a missed opportunity to communicate and share your message with your audience members. So, how do you write an informative, clear and compelling subject line that will engage your subscriber audience?
When it comes to email marketing campaigns, the first question we are often asked is, “What’s a good open & click through rate?” Typically followed by, “What did our campaign do?” Recently, HubSpot pulled some email marketing benchmark data from their 11,500+ customers. While email campaign results will always vary depending on your industries preferred […]