Tag Archives: LinkedIn

Targeting Your Message Through Social Media

Remember when social media in itself was the trend to watch? Now it seems as if it has always been around. It continues to be fascinating to watch what will happen next. Here are some key LinkedIn and Facebook trends to watch for.

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New LinkedIn Sales Navigator Features Bring Marketing and Sales Together

Earlier this month, LinkedIn implemented updates to its Sales Navigator tool. These updates were made in an effort to enable sales and marketing teams to work more efficiently and collaboratively. As a result, we’re happy to report that Sales Navigator is now more powerful than ever.

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What’s New on LinkedIn? A Lot!

The folks at LinkedIn have been busy recently, and the result of their efforts is a host of new features to help market/advertise your business. Here’s a quick rundown of changes that are expected to be rolled out in 2017.

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7 Ways to Expand and Enhance Your Company’s LinkedIn Following

Whatever your LinkedIn goals may be, it’s really important to maximize your follower count, and engage those followers in meaningful and consistent ways throughout 2017. So how can you do that? Consider these seven tips.

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How to Create the Perfect LinkedIn Company Page

To help guide you as you work to perfect your company’s LinkedIn page, we developed an infographic highlighting the best ways optimize your page for new and existing visitors.

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Social Media Tips & Tricks for Accounting Firms, Part III

You and your team invest a significant amount of work to post content. Given how fast the social media world moves, I’m sure it’s not surprising to you that only a fraction of your followers are on the correct medium at the exact time when you post a helpful article. Here is how you can help to ensure they see that content!

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Recruiting in the Age of Social Media

Once upon a time, job candidates learned about job openings through newspaper ads. Businesses simply needed to place those ads to pull in a large pool of candidates. Today, social media has become quite the game changer.

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5 Social Media Trends to Monitor

In 2015, social marketers saw a wave of new tracking and consumer preference data that brought personalization to another level. Given how quickly the social landscape can change, it’s difficult to predict where we’ll be at the end of this year. But as you fine-tune your social media strategy for 2016, keep an eye on a few important things.

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How to Optimize Your LinkedIn Profile for Buyers – Not Recruiters

Are you getting the most out of your LinkedIn profile to produce new business? One common mistake we often see on LinkedIn profiles is that they are optimized for recruiters rather than prospects. If you are looking for ways to ramp up your selling, consider updating your LinkedIn profile to speak to potential buyers in […]

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