Tag Archives: marketing

5 Tips for Building a Robust 2019 Content Calendar

As we head into the 2019 marketing planning season, you may feel challenged about coming up with fresh content ideas to keep your blogs front and center. There are 5 helpful tips you can use to bring more to the content planning table, whether you are doing your planning internally or with the help of your marketing agency.

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Capitalizing on Current Events in Your Social Media Posts

Effectively engaging customers isn’t always easy to do. A simple way to become more relevant on social media is to offer commentary on current events.

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4 Insights Gained From the 2018 AAM Summit

The Association for Accounting Marketing (AAM) recently held its three-day networking summit in Portland, Oregon, with the theme “Think Fresh.” As one of three Skoda Minotti Strategic Marketing employees in attendance, I came away with four key insights.

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Kill the Cold Call! Utilize Marketing to Grow Your Customer Base

Despite all the technology, word of mouth is still the most powerful source of marketing. If referrals are still number one, why are we still cold calling? The question becomes, how do we incorporate that referral base digitally? The answer: through the marriage of marketing and sales.

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Growth-Driven Design: An Alternative to Traditional Website Design

What type of results can you expect with Growth-Driven Design? Rather than seeing an initial bump and then a slow leveling off of traffic and leads that can be common with traditional web design, Growth-Driven Design aims to offer continual improvement over time.

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The Right Tool for the Job: Building a CPA Marketer’s Tool Stack

Being a CPA firm marketer means that you are often faced with two major limitations: time and budget. Unfortunately, I’m unable to create more of either, but I can point you in the direction of tools that can help maximize both. At this year’s AAM Summit, I’ll be sharing 10 of my favorite tools that help CPA marketers work smarter, not harder.

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Blog Content Gone Green

Your professionals may regularly share information via your company blog – but there are a myriad of innovative ways to go green and reacquaint readers with your business expertise.

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10 Powerful Marketing Tools You Should Be Leveraging Today

Please join Skoda Minotti April 19 when we will share 10 powerful marketing tools you can immediately use to better drive leads and improve overall customer experience. In this session, we will highlight 10 powerful marketing tools – from a free CRM solution to easy-to-use video creation software.

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Could Podcasting Be a Welcome Addition to Your Marketing Mix?

Developing a marketing strategy can be a daunting task that begins with first understanding how your business fits into the marketplace. If part of your strategy hasn’t yet included podcasts, you may be missing out on a promotional vehicle that can potentially enhance your overall marketing mix.

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Ready for a Website Chat?

The business world is catching up with chatbots—the computer program that simulates conversations with human users. By engaging with visitors in real time, you can provide instant customer support to move your prospect along the buyer’s journey.

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