Tag Archives: marketing

The Right Tool for the Job: Building a CPA Marketer’s Tool Stack

Being a CPA firm marketer means that you are often faced with two major limitations: time and budget. Unfortunately, I’m unable to create more of either, but I can point you in the direction of tools that can help maximize both. At this year’s AAM Summit, I’ll be sharing 10 of my favorite tools that help CPA marketers work smarter, not harder.

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Blog Content Gone Green

Your professionals may regularly share information via your company blog – but there are a myriad of innovative ways to go green and reacquaint readers with your business expertise.

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10 Powerful Marketing Tools You Should Be Leveraging Today

Please join Skoda Minotti April 19 when we will share 10 powerful marketing tools you can immediately use to better drive leads and improve overall customer experience. In this session, we will highlight 10 powerful marketing tools – from a free CRM solution to easy-to-use video creation software.

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Could Podcasting Be a Welcome Addition to Your Marketing Mix?

Developing a marketing strategy can be a daunting task that begins with first understanding how your business fits into the marketplace. If part of your strategy hasn’t yet included podcasts, you may be missing out on a promotional vehicle that can potentially enhance your overall marketing mix.

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Ready for a Website Chat?

The business world is catching up with chatbots—the computer program that simulates conversations with human users. By engaging with visitors in real time, you can provide instant customer support to move your prospect along the buyer’s journey.

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New for 2018 – An Uptick in SEO Investment

Whether you manage SEO in-house or work with a reputable marketing agency, you’ll need to continuously monitor search algorithms—if you don’t, you may find your business experiencing a sharp decrease in web traffic.

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Four Free Tools for Website Image Optimization: Pros & Cons

Are slow-loading images compromising the speed of your website? Like most marketers, you want the best quality website images without negatively impacting speed. Luckily, there are several image optimization programs that can be an easy fix.

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Video: The Future of Content

Video continues to be front and center when it comes to engaging website visitors, and we expect it to gain even more traction this year. So, how and where do you incorporate video into your buyer’s journey?

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Lead Generation Tips for Manufacturers

If you’re a manufacturer who wants to generate more leads in 2018, we believe it’s wise to first ensure your basic marketing building blocks are in place and functioning as they should.

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Lead Generation: How to Stay Motivated During the Follow-up Process

There is an abundance of data online complete with graphs, percentages and tests that suggest lead generation follow-up is crucial. As a business development professional, are you following these best practices? If not, what is holding you back?

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