Tag Archives: marketing

4 Insights Gained From the 2018 AAM Summit

The Association for Accounting Marketing (AAM) recently held its three-day networking summit in Portland, Oregon, with the theme “Think Fresh.” As one of three Skoda Minotti Strategic Marketing employees in attendance, I came away with four key insights.

Posted in CPA Marketing Insights, Mailchimp RSS, Strategic Marketing | Tagged , , , , , , | Leave a comment

Kill the Cold Call! Utilize Marketing to Grow Your Customer Base

Despite all the technology, word of mouth is still the most powerful source of marketing. If referrals are still number one, why are we still cold calling? The question becomes, how do we incorporate that referral base digitally? The answer: through the marriage of marketing and sales.

Posted in Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , , , | Leave a comment

Growth-Driven Design: An Alternative to Traditional Website Design

What type of results can you expect with Growth-Driven Design? Rather than seeing an initial bump and then a slow leveling off of traffic and leads that can be common with traditional web design, Growth-Driven Design aims to offer continual improvement over time.

Posted in Digital Marketing, Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , | Leave a comment

The Right Tool for the Job: Building a CPA Marketer’s Tool Stack

Being a CPA firm marketer means that you are often faced with two major limitations: time and budget. Unfortunately, I’m unable to create more of either, but I can point you in the direction of tools that can help maximize both. At this year’s AAM Summit, I’ll be sharing 10 of my favorite tools that help CPA marketers work smarter, not harder.

Posted in CPA Marketing Insights, Strategic Marketing | Tagged , , , , , , , | Leave a comment

Blog Content Gone Green

Your professionals may regularly share information via your company blog – but there are a myriad of innovative ways to go green and reacquaint readers with your business expertise.

Posted in Content Development, Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , | Comments Off on Blog Content Gone Green

10 Powerful Marketing Tools You Should Be Leveraging Today

Please join Skoda Minotti April 19 when we will share 10 powerful marketing tools you can immediately use to better drive leads and improve overall customer experience. In this session, we will highlight 10 powerful marketing tools – from a free CRM solution to easy-to-use video creation software.

Posted in Digital Marketing, Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , | Leave a comment

Could Podcasting Be a Welcome Addition to Your Marketing Mix?

Developing a marketing strategy can be a daunting task that begins with first understanding how your business fits into the marketplace. If part of your strategy hasn’t yet included podcasts, you may be missing out on a promotional vehicle that can potentially enhance your overall marketing mix.

Posted in Mailchimp RSS, Strategic Marketing, Strategic Planning | Tagged , , , , , , , , | Leave a comment

Ready for a Website Chat?

The business world is catching up with chatbots—the computer program that simulates conversations with human users. By engaging with visitors in real time, you can provide instant customer support to move your prospect along the buyer’s journey.

Posted in Digital Marketing, Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , , | Leave a comment

New for 2018 – An Uptick in SEO Investment

Whether you manage SEO in-house or work with a reputable marketing agency, you’ll need to continuously monitor search algorithms—if you don’t, you may find your business experiencing a sharp decrease in web traffic.

Posted in Digital Marketing, Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , , , | Leave a comment

Four Free Tools for Website Image Optimization: Pros & Cons

Are slow-loading images compromising the speed of your website? Like most marketers, you want the best quality website images without negatively impacting speed. Luckily, there are several image optimization programs that can be an easy fix.

Posted in Digital Marketing, Mailchimp RSS, Strategic Marketing | Tagged , , , , , , , , , , | Leave a comment
© Copyright 2018 Skoda Minotti | Privacy Policy | Disclaimer | Remote Support
Cleveland 440-449-6800 | Akron 330-668-1100 | Tampa 813-288-8826
Website designed and developed by Skoda Minotti Strategic Marketing