Tag Archives: sales

Kill the Cold Call! Utilize Marketing to Grow Your Customer Base

Despite all the technology, word of mouth is still the most powerful source of marketing. If referrals are still number one, why are we still cold calling? The question becomes, how do we incorporate that referral base digitally? The answer: through the marriage of marketing and sales.

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Targeting Your Message Through Social Media

Remember when social media in itself was the trend to watch? Now it seems as if it has always been around. It continues to be fascinating to watch what will happen next. Here are some key LinkedIn and Facebook trends to watch for.

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New LinkedIn Sales Navigator Features Bring Marketing and Sales Together

Earlier this month, LinkedIn implemented updates to its Sales Navigator tool. These updates were made in an effort to enable sales and marketing teams to work more efficiently and collaboratively. As a result, we’re happy to report that Sales Navigator is now more powerful than ever.

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Building Relationships with High-Quality Conversations

Our business culture and industry constantly preach value. What is the value added? Is this worth my time? Will my customer find this valuable? Here are three things I learned about not only saving time, but making small investments in your time to gain huge results.

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Making the Case for Content in Your Marketing Budget

There’s little argument that content plays a crucial role in today’s information-driven world. Yet, it seems like content marketing budgets are often stretched far too thin for many businesses and firms throughout the year when compared to big-ticket line items like advertising and direct mail.

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Featured Job Opportunity: Regional Sales Manager

We are currently assisting our client in their search for a Regional Sales Manager.

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Securing More Meetings with Potential Clients

Worried about not having enough time to adequately present yourself, your firm and your capabilities? The trick is to shape your meeting so that you have just enough time to get prospects curious enough that they want to continue the conversation after you end it.

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Ohio and Florida Among States with 2017 Sales Tax Holidays

It’s that time of year again—many states are offering a sales tax holiday.

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Introduction to Flexible Overhead

Like any solution or innovation, the concept of Flexible Overhead was born out of a problem.

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Your Sales Process Becomes Smarter, Not Harder, With HubSpot Sales Tools

The longer you are in sales or new business development it seems that time becomes increasingly shorter—that’s why it’s important to find ways to be more efficient.

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