Are slow-loading images compromising the speed of your website? Like most marketers, you want the best quality website images without negatively impacting speed. Luckily, there are several image optimization programs that can be an easy fix.
With Google constantly updating its algorithms, it’s important for your business to monitor the search factors that play a major role in the makeup of search engine results pages. After all, where you rank on them often means the difference between making a sale and getting lost in the shuffle.
Whether we sell professional services or consumer products, the easier we can make it for our prospects to make an informed decision, the better the odds are that they will reach out to learn more. The great news is that there is an easy way to accomplish this while simultaneously increasing your position in search engine rankings.
As digital marketers we strive to be concise with our content. After all, we know we’re competing for the attention of our multitasking audience. It’s easy to understand, then, why it might seem counterintuitive to switch to writing long-form content. What has changed?
We often find that business owners are aware that they have Analytics on their site, but admit that they don’t do much with it. To be clear, having them isn’t going to do you much good; it’s what you do with these tools that makes the difference.
When it comes to SEO performance, one mistake we see most often is the failure to use the Google My Business tool. However, this may be the simplest to resolve.
Slow website load time can negatively impact your company’s SEO performance but how can you fix it?
Over the past few years, Google has increased the weight of mobile-friendly websites as a ranking signal, but what’s the difference between responsive and mobile-friendly sites?