Tag Archives: strategic

Cybersecurity Risks in Smart Manufacturing Calls for Strategic Approach

Owners of industrial and manufacturing companies often do not see their operations as a potential target for cybercriminals. They should.

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When Should Accounting and Professional Firms Outsource Their Marketing?

Outsourced marketing for accounting and professional firms can offer great advantages. Learn when it makes sense to call in the experts.

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Leveraging Your CRM Data: 5 Tips for Success

If your company utilizes a Customer Relationship Management (CRM) system, chances are excellent that a bounty of valuable information is already housed within it. The customer and prospect data that’s stored in any CRM system can yield important insights to help propel your marketing program.

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Questions, Not Answers, Are the Key to Securing New Business

When first sitting down with a prospect, many of us tend to spend the first part of the meeting introducing ourselves and our credentials. After all, we want to win the business, right? But this might not be the best way to help convince potential clients that you are the right choice for the job.

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Highlights from the Inbound 2015 Conference

This past week, two colleagues and I attended HubSpot’s Inbound Conference in Boston. We joined approximately 14,000 marketers during four jam-packed days of inbound marketing knowledge sharing. Over the course of four days, there was quite a bit of knowledge to ingest, but I have gathered a few main highlights and takeaways from the conference.

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