Far too often, the time and effort invested in a marketing planning is either abandoned to fulfill last-minute requests or wasted by resorting to tried-and-true tactics. The case for a marketing plan is strong, so here, we offer 7 tips to help you and your team build a successful marketing plan for your organization.
Owners of industrial and manufacturing companies often do not see their operations as a potential target for cybercriminals. They should.
Poor internal controls provide employees the opportunity to steal at the expense of your business. How much are you willing to lose as a result of an embezzlement?
Developing a marketing strategy can be a daunting task that begins with first understanding how your business fits into the marketplace. If part of your strategy hasn’t yet included podcasts, you may be missing out on a promotional vehicle that can potentially enhance your overall marketing mix.
Planning is an extremely useful component of growing your business, as it aligns the organization, focuses limited resources and establishes clear and measurable outcomes for the year. It also establishes action steps, responsibilities and timing for expanding the business. But value is only realized through the shift to action.
What best practices ensure a winning new hire orientation program?
The road to victory in the acquisition game is not always a smooth one. Along the way, you’ll hit bumps, slick patches, possibly some potholes—and there are lots of opportunities to detour down alternate paths that may or may not prove wise.
If there’s one constant in M&A, it’s change. Businesses change. Markets fluctuate. Regulations are enacted. Political landscapes shift. And technology marches ever onward. The better a business performs based on any number of key metrics, the better its multiple is in the eyes of the market.