In our e-book, 5 Common SEO Mistakes Found on Company Websites—And How to Fix Them, we address the most frequent mistakes we see and provide tools for making improvements that will drive better SEO performance. One of mistakes we see most often is the failure to use the Google My Business tool. However, this may be the simplest to resolve of all the SEO mistakes we see.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
We’ve all used Google My Business information when doing a search for a local business. The results appear in the search results with contact information, hours, reviews and images. It’s helpful to be able to click on the results’ Call button from your mobile device when contacting a local business.
Ensuring that you have control of your Google My Business account is important so that you can help ensure your business is shown in local search results, and then control the information that is shared.
If you previously used Google Places for Business, Google Local, or Google+ Pages Dashboard to manage your business information, your account was automatically upgraded to Google My Business. If you have not claimed your business on Google, here’s a step-by-step guide:
- Visit https://www.google.com/business/ to create a Google account for your business.
- Once logged in, search by business name and address
- Verify ownership of your business
Just visit Google my Business Listing to manage your account.
To find out more about website development, SEO and other online marketing services, read our e-book, 5 Common SEO Mistakes Found on Company Websites—and How to Fix Them.
For more information, contact Bob Goricki, Director of Digital Marketing, at 440-605-7234 or email Bob.