Professional Experience

Alyson possesses more than 15 years of experience in professional services marketing. As director of marketing for Skoda Minotti, she works closely with leadership to set the firm’s marketing strategy in order to grow the business and its service lines.

Prior to joining Skoda Minotti, Alyson served as managing director of client service for One North, a Chicago-based digital agency focused on professional services. During her decade-long tenure there, she worked her way up from project manager. Prior to that, she served as an account manager at Greenfield/Belser, a Washington, D.C.-based branding agency with expertise in the legal industry. Earlier in her career, she served as marketing director for a small labor and employment law firm in Washington, D.C.

Areas of Expertise

  • Branding
  • Business strategy
  • Business development/sales
  • Content marketing
  • Management
  • Marketing communications
  • Public relations
  • Social media
  • Website development

Industries

  • Accounting / Professional Services
  • Legal
  • Nonprofit

Education

The George Washington University, bachelor’s degree in international business, MBA in marketing

Professional Associations

  • Legal Marketing Association (LMA)

Community Involvement

  • Vice president and chair of Marketing and Nominating Committees, Congregation Shaarey Tikvah,
  • Board member, Mandel Jewish Day School
  • Member, Overseas Connections Committee and Ben Gurion Society, Jewish Community Federation of Cleveland

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