Director of Marketing
As the director of marketing, I am responsible for leading and overseeing the team’s strategies and deliverables for all business groups while defining the firm’s brand. Together, we provide an outstanding delivery of services through visual and written communications. I believe the first step to create an effective marketing campaign is to gain insight into the audience. Once client insights are identified, I am able to deliver a compelling offer, execute the plan and track the impact of the efforts. ROI is my favorite acronym.
My 20+ years of experience includes marketing management for some of the largest advertising and digital agencies in the country, along with several Fortune 500 companies. My work with brands such as Ford, the United States Marine Corps, KeyBank, Progressive Insurance and M&T Bank have allowed me to glean insight and apply that knowledge to the firm and our clients.
I graduated from Miami University with a Bachelor of Science in marketing.