Cary Chaitoff

Cary Chaitoff
Director of Marketing

“In any given moment we have two options; to step forward into growth or to step back into safety.” 
– Abraham Maslow
 

In Cary's Words

As the director of marketing, I am responsible for leading and overseeing the team’s strategies and deliverables for all business groups while defining the firm’s brand. Together, we provide an outstanding delivery of services through visual and written communications. I believe the first step to create an effective marketing campaign is to gain insight into the audience. Once client insights are identified, I am able to deliver a compelling offer, execute the plan and track the impact of the efforts. ROI is my favorite acronym.

Past Experience

My 20+ years of experience includes marketing management for some of the largest advertising and digital agencies in the country, along with several Fortune 500 companies. My work with brands such as Ford, the United States Marine Corps, KeyBank, Progressive Insurance and M&T Bank have allowed me to glean insight and apply that knowledge to the firm and our clients.

Services

  • Lead Generation
  • Thought Leadership
  • CRM Oversight
  • Client Satisfaction
  • Budget Management

Offline

  • Television
  • Radio
  • Print Trade Shows
  • Collateral

Online

  • Paid Search
  • Search Engine Optimization
  • User Experience
  • Landing Pages
  • Banner Ads
  • Social Media

Industries

  • Professional Services
  • Financial Services
  • Insurance
  • Automobile
  • Government

Education

I graduated from Miami University with a Bachelor of Science in marketing.   

Ask Me About

  • I’ve worked in Detroit, Rochester, New Orleans and my hometown of Cleveland
  • My wife and I enjoy watching our daughter perform in musical theatre and attending our son’s athletic events
  • Ask me about “Pinnochio” and the Cleveland Indians mascot

     

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