Cindy Spitz

Cindy Spitz
Senior Content Director

“No one can write decently who is distrustful of the reader’s intelligence or whose attitude is patronizing.” 
– E. B. White


In Cindy's Words

As senior content director at Skoda Minotti, I oversee all marketing content initiatives across multiple platforms and formats to help drive sales, engagement, retention, leads and positive customer behavior for agency clients. I love digging into a topic and emerging to deliver clear communications that cuts through the clutter to educate, motivate and inspire action.

Past Experience

Working at both marketing agencies and corporations, I have built a 30-year career as an award-winning writer, public relations practitioner and a marketing communications strategist. My clients have ranged from Fortune 500 companies to small and midsize businesses. Before joining Skoda Minotti, I ran an independent marketing communications company for B2B clients and focused on delivering content development, public affairs and public relations services. I’ve also freelanced as a feature writer for several publications.

Areas of Expertise

  • Content strategy
  • Copy development
    • Websites
    • Blogs
    • Premium content
  • SEO optimization
  • Website development
  • Public relations


  • Professional Services
  • Financial Services Companies
  • Manufacturing
  • Industrial
  • Technology
  • Health Care
  • Nonprofit


I graduated from Miami University with a Bachelor of Arts in English/Journalism and minor in political science. As a college junior, I attended the Dolibois European Center in Luxembourg.

Ask Me About

  • Avid reader
  • Literacy advocate and volunteer
  • Stones fanatic (met Sir Mick)
  • Former Capitol Hill staffer (who somehow still loves politics)
  • Grammar snob
  • Barre Workouts

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