As a marketing manager I’m dedicated to developing and executing strategic marketing plans, lead generation strategies and supporting brand initiatives with digital programs. I have generated new content ideas to drive engagement and build brand awareness through external traffic drivers. I’ve led and managed all aspects of digital marketing including SEO/SEM while creating and implementing strategy to optimize ROI, spend and results.
Before joining Skoda Minotti, I worked in marketing, graphics and investor relations for The Riverside Company, a private equity firm. Since then, I have been the marketing manager for insurance and publishing industries where I’ve been a marketing strategist and project manager for initiatives such as rebranding and design; content creation and development with SEO; market research, event creation and marketing; video and webinar marketing; social media; and public relations.
I earned my B.A. in English Literature from The Ohio State University, and was a congressional intern with a focus on media relations for the U.S. House of Representatives. I was a counselor with D.A.R.E. America, a member of the National Youth Leadership Forum and Conference, and an after-hours Resident Assistant.