Bob Goricki

Bob Goricki
Director of Digital Marketing

"I’m in charge of thinking of things before people know they need them."
– Joan Harris
 

In Bob's Words

I am the director of digital marketing for Skoda Minotti Strategic Marketing. My responsibilities include implementing and managing online marketing programs that are focused on building awareness and customer acquisition.

Past Experience

Before joining the team in 2006, I worked at Malone Advertising in Akron as a member of its B2B Marketing Group, which was acquired by JWT Group.

Services

Inbound Marketing

Looking to acquire more leads from your website? I can help you develop an inbound marketing campaign that will help you drive real revenue for your business. I am Inbound Certified through the HubSpot Academy and have presented to an AICPA conference on the topic of inbound marketing. Skoda Minotti is a HubSpot Gold Certified Partner.

Search Engine Optimization

I have executed search engine optimization campaigns for many clients, and I am certified trained by the Search Engine Marketing Professional Organization (SEMPO) Institute.

Pay-Per-Click Advertising

Whether you already have a pay-per-click account established or are looking to start from scratch, I can help you drive more targeted traffic that increases the return on your advertising investment. I am also a qualified Google AdWords professional.

Email Marketing

Launching a new email campaign or looking to get improved results from an existing campaign? In either case, we can help. Skoda Minotti Strategic Marketing is the first Northeast Ohio marketing firm to be listed in the MailChimp Experts Directory.

Industries

I serve clients in industries that include:

  • Manufacturing
  • Health Care
  • Commercial
  • Nonprofit

Education

I earned my Bachelor of Arts degree in public relations from Kent State University.

My Volunteer Work

I have volunteered for the Hillcrest Meals on Wheels program for over 10 years and worked closely with the public relations program at Kent State University as an advisor for the school’s public relations Campaigns course.

Ask Me About

In my free time, I enjoy discovering new music and spending time with my wife and son. I’m also a big fan of English Premier League soccer, and my favorite team is Everton F.C. – aka, the Toffees.

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