“Simplicity, elegance, beauty, cleverness, humility. Directness. Truth. Zoom out enough and you can see that the same things that define Apple’s products apply to Apple as a whole.”
A brand should tell you a lot about an organization. So think about your brand…beyond processes, people and services, what’s the “promise”—what are customers and clients really getting from you? Does a single word or phrase sum it all up, defining your organization and creating strong – even emotional – connections?
It should…and it can.
Chances are, your brand is lurking, waiting to be discovered. At Skoda Minotti Strategic Marketing, we will help you unlock your brand, harness its immense power and deploy it in ways that drive engagement, preference and ultimately, revenue.
Our approach and process is rooted in primary and secondary research and analysis. We leverage our extensive experience in your industry, along with the customers, clients, employees, business contacts and industry experts in your market space. The ultimate deliverable is an ideal positioning strategy that you and every individual in your organization can own, sell and defend every day.
Our rebranding effort went very smoothly. The results captured our firm’s history, our future and the value we place on the client relationship. Our associates immediately gravitated to the new tagline and felt very comfortable speaking to it from Day 1. As one associate put it at the internal launch party, ‘It feels like home.'
- Patrick S. Sedlak, Principal – Sedlak Supply Chain Consultants
Learn how our strategic approach and implementation has helped these companies build brand awareness and connect marketing to sales.
Our branding experts leveraged this print, mail and packaging distributor’s ability to increase customer efficiency and profitability into a new brand platform.
Have lingering questions after checking us out? We’re here to help! And don’t worry—we won’t go into sales-stalking mode. So please feel comfortable filling out the form below and take us up on our offer to help.