Content Development

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

​​​​​​​– Andrew Davis

In today’s digital world, the spotlight shines brightly on content. The best way to consistently connect with your target audience is through engaging content that informs, educates and motivates them to reach out and learn more. From the copy that lives on your website to blogs, e-books, e-blasts, social media and more, content is the engine that drives digital marketing.

ROI-Focused Content – Simple in the Land of Make-Believe…Considerably Tougher in Reality.

Let’s shoot straight here: Implementing a process and a culture of sustainable content development is flat-out tough. That’s where we come in.

Our Content Development Approach

Content Development Services

Skoda Minotti’s content development services include:

  • Blog development
  • Brochures
  • Case studies
  • Content calendars
  • Conversion-oriented landing pages
  • Email campaigns
  • Infographics
  • Presentation decks
  • Print ads
  • Product briefs
  • Proposals/RFPs
  • Quizzes and assessments
  • Slide shows
  • Social media
  • Tip sheets, whitepapers and e-books
  • Trade show materials
  • Video scripts
  • Webinars
  • Website copy development

Need help creating content that drives relevant traffic to your website, creates qualified leads and will position your team as the thought leaders in your market space? Give Bob Goricki a call. He'd welcome the opportunity to answer all your questions and walk you through our results proven approach. You can dial him up at 440-449-6800 or reach him through our contact form below.

CPA ContentPlus – Thought Leadership Driving Leads

For CPA firms looking for ways to provide thought leadership, we developed CPA ContentPlus—an on-demand library of regularly updated, search engine optimized articles that are provided in a ready-to-use format for your firm’s newsletter, blog or social media. Learn more or schedule a free demo.

Keeping up with the latest tax, regulatory and industry changes is difficult enough for the CPAs in your firm. As a CPA marketer, managing the writing process, vetting the sources and sharing with clients your firm’s content in a timely, easy-to-understand manner is darn near impossible. Yet it’s essential that you do just that in order to ensure your firm continues to be viewed as a regulatory and industry authority in the eyes of its clients.

Our experienced copywriters are experts at presenting complicated details on any topic in a manner that is easily understandable to clients. Our article database spans a wide universe of business and financial topics, including:

  • Accounting and auditing
  • Business advisory
  • Business valuation
  • Commercial real estate
  • Construction
  • Employee Benefit Plans
  • Exit/succession planning
  • Healthcare
  • Insurance
  • Litigation Advisory
  • Marketing
  • Manufacturing trends and issues
  • Nonprofit
  • Risk management
  • State and Local Tax (SALT)
  • Tax Planning and Preparation
  • Transaction advisory

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SVA relies on CPA ContentPlus for website, email and eBook content. The articles are timely and easy to digest. Our clients appreciate that they are not overly technical, but provide the information in a way most business owners can benefit from. Skoda Minotti offers more industry-specific content than other providers we have researched.

- Bonnie Bailey, Business Development Project Manager, SVA Certified Public Accountants

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