Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis
 

In today’s digital world, it’s all about content. Content has made its way to the forefront of digital marketing in terms of search engine optimization (SEO) ranking and driving traffic to your website.

In fact, the best way your firm can consistently connect with your target audience is through engaging content that informs, educates and motivates readers to reach out to your firm to learn more. Content includes everything from your website, blogs and e-books to e-blasts and social media. Among its many other benefits, a strong content program will:

  • Improve your Google search ranking for relevant keywords
  • Generate online leads through the use of premium content
  • Position your experts as thought leaders
  • Reinforce your brand promise

The challenge for many firms is finding the time to implement processes, procedures and a culture so that it’s a sustainable practice.

Content Development Services and Capabilities

Skoda Minotti Strategic Marketing offers CPA firm content expertise focused on lead generation. We start by conducting a content analysis to determine how well your firm is ranking among its competition, and then conduct SEO keyword research; create content calendars that focus on lead-generation through blogs and premium content; examine your website for SEO opportunities; and write fresh content.

We offer CPA firms two ways to work with us—one is through custom content written specifically for your firm, and the second is through CPA ContentPlus, an on-demand library of over 300 ready-to-use articles with fresh content added for your use each month. Of course, some firms may choose to use a combination of custom and on-demand articles.

Our approach to content development includes:

  • Content strategy sessions to set specific objectives for your firm’s content marketing program and benchmarks to measure its effectiveness; outline targeted service lines and topics for future content development; and review existing content assets that can be repurposed in the content plan
  • Content calendar development. Your calendar will outline upcoming featured content designed to provide clients and contacts with timely and rich news and insights
  • Ongoing content creation – including blogs, e-newsletters and premium content
  • Premium content development, including e-books, checklists, how-to guides, technical articles, videos and more. Premium content serves as a valuable resource to your clients and contacts, and can also be used to determine a visitor’s level of interest based on their response to a premium content offer, making it an important lead generation tool
  • Search Engine Optimization to help get your website to the top of the Google rankings

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