In today’s digital world, it’s all about content. Content has made its way to the forefront of digital marketing in terms of search engine optimization (SEO) ranking and driving traffic to your website.
In fact, the best way your firm can consistently connect with your target audience is through engaging content that informs, educates and motivates readers to reach out to your firm to learn more. Content includes everything from your website, blogs and e-books to e-blasts and social media. Among its many other benefits, a strong content program will:
The challenge for many firms is finding the time to implement processes, procedures and a culture so that it’s a sustainable practice.
Skoda Minotti Strategic Marketing offers CPA firm content expertise focused on lead generation. We start by conducting a content analysis to determine how well your firm is ranking among its competition, and then conduct SEO keyword research; create content calendars that focus on lead-generation through blogs and premium content; examine your website for SEO opportunities; and write fresh content.
We offer CPA firms two ways to work with us—one is through custom content written specifically for your firm, and the second is through CPA ContentPlus, an on-demand library of over 300 ready-to-use articles with fresh content added for your use each month. Of course, some firms may choose to use a combination of custom and on-demand articles.
Our approach to content development includes:
Want to find out how an SEO-infused content development strategy can catapult your business to the top Google rankings? Reach out to Cindy Spitz, senior content director or Matt Seitz, senior marketing manager.