Email Marketing

“I want to do business with a company that treats emailing me as a privilege, not a transaction.”

– Andrea Mignolo, designer, speaker, writer

No matter how well-written and compelling a website or piece of content may be, it represents just one part of the marketing puzzle. When it comes to securing results, your content must find its way to the screens and inboxes of your target audience.

Today, as in the past, email marketing campaigns can take many forms, including periodic e-newsletters, timely e-blasts and subscriber-only special offers. Each format requires a specific strategy to ensure that your audience is most engaged with your message.

From developing an effective subject line, to designing an attention-grabbing template, to tracking and analyzing statistics such as open rate and click-through rate, our experts develop email marketing campaigns that will have your customers and contacts eagerly anticipating the next time your name appears in their inbox.


Our email marketing services include:

  • Email template design and development
  • Email content development
  • Automated lead nurturing

Our marketing professionals will help you:

  • Choose the right email marketing platform
  • Segment and manage target audience lists
  • Develop and manage automated e-marketing campaigns
  • Continuously monitor data analytics
  • Respond to performance data with insightful recommendations that leverage new knowledge


Questions about email marketing? Talk with Bob Goricki, our director of digital marketing. There’s no pressure (translation: Bob won’t hound you afterward—or anyone else, for that matter), and we think you’ll agree that well-executed email marketing can be a very wise investment. Simply give him a call at 440-449-6800 or use the contact form below. 

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We have been very pleased with the level of services. We had a lot to get accomplished in our first year, and the Skoda team was instrumental in getting everything done.

- Marty Williams, Managing Partner – Machen McChesney

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