HubSpot Consulting

“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”

– Brian Halligan, HubSpot CEO and Founder

If you agree with Brian’s take on marketing, then you understand that investing in the integration of marketing and sales technology in your business can generate meaningful ROI by way of shorter sales cycles, higher close rates and better lead generation.

Whether you are just getting started with implementing HubSpot’s marketing and sales technology solutions or are an active HubSpot customer looking to better optimize your inbound marketing efforts, we can help.

HubSpot Consulting

HubSpot Strategy and Consulting

HubSpot’s inbound marketing and CRM software can play an integral role in helping you to connect marketing to sales. However, with so many tools and features, creating a strategy that incorporates everything can be difficult—if not overwhelming. Whether you are just getting started with HubSpot and want to hit the ground running or are an active HubSpot user seeking improved results, we can help. Here’s how:

  • Inbound Marketing Strategy
  • HubSpot Implementation Plan
  • HubSpot Content Audit and Strategy
  • Website SEO and Strategy Implementation
  • HubSpot Workflow and Lead Nurturing Strategy
  • Automated Emails and Lead Nurturing Strategy Development
  • Analytics and Reporting—and recommended improvements
  • HubSpot Technical Support
HubSpot Consulting

HubSpot Implementation

With all the moving parts involved in a successful inbound marketing campaign, you need a well-organized implementation plan. HubSpot is a great tool and certainly makes it easier; but, in order to maximize your inbound marketing efforts, proper implementation of all the key elements is essential.

That’s where Skoda Minotti’s HubSpot certified inbound marketing specialists can help. Our team of inbound marketing experts will guide you through the implementation process, ensuring that you are set up for long-term success. Here’s how we can help:

  • Website and Blog Implementation
  • Optimal HubSpot Software Setup and Configuration
  • Buyer Persona Creation
  • CRM Strategy and Integration
  • Custom List Import and Contact Management
  • Call-To-Actions, Landing Pages and Forms Creation
  • Email Template Design and Development
  • Workflow and Lead Flow Setup
  • Automated Emails and Lead Nurturing Campaigns
  • Social Media Setup and Monitoring
  • Competitor Monitoring
HubSpot Consulting

Campaign Execution

HubSpot’s suite of inbound marketing tools empowers you to drive more qualified leads, convert more leads to sales and optimize your ROI—but it takes a lot of time and resources to get results. The constant development of engaging and thought-provoking blogs, emails, e-books and social media is more than a full-time job. Consider the ongoing attention your website requires for SEO and lead conversions, along with the implementation of continuous improvements learned from ongoing monitoring and analytics. You’ll likely find this all requires expertise in multiple skill sets that you simply don’t have.

As a HubSpot Certified Gold Partner, Skoda Minotti Strategic Marketing is positioned to help you execute every aspect of your inbound marketing campaign.

Whether you are a CPA or professional services firm or a traditional B2B company, our team of inbound marketing specialists are experienced in managing the types of campaigns you require to help you maximize your inbound marketing investment.

Tactics include:

  • Blogging
  • Content Marketing
  • Email Campaigns
  • Social Media
  • Search Engine Optimization
  • User Interface Conversion Optimization and A/B Testing
  • Integrated Analytics and Reporting
Want to get started putting HubSpot to work for you? Great! Contact Bob Goricki, director of digital marketing. Bob is the man with a plan—and lots of HubSpot know-how. Simply give him a call at 440-449-6800 or use the contact form below.

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As a Gold Certified HubSpot Partner, Skoda Minotti was able to guide us through setup, implementation and optimization for both the HubSpot Marketing and Sales platforms. We now have the ability to identify and track website leads from their first online impression all the way through to becoming a client of the firm. This capability allows us to more fully understand the effectiveness and impact of our marketing efforts.

- Amy Hoppenrath, Marketing Director – MarksNelson

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