“Treat leads like future customers because that’s what they are.”
– Brian Carroll, author
Connecting marketing to sales is a huge source of frustration for many business owners—especially for those who have invested heavily in developing their brand messaging and have yet to see a return on their investment.
Typically, the disconnect isn’t because the marketing message is off target, but rather because there is no process in place for generating and managing leads from conversion on through closing of the sale. If there is a process in place, more often than not, it’s a mix of manually sorted data combined with inefficient communications. The result? Lost leads and messaging that may eventually be delivered, but will lack the critical timing required between a bottom-funnel request and a sales response.
Our team of inbound marketing professionals can help with:
Skoda Minotti Strategic Marketing has become a trusted member of our team. After working with them for several years, we have seen an increase in leads driven through the website to support our sales efforts.
- Tim Leciejewski, President and Owner – OAM
Learn how our strategic approach and implementation has helped these companies build brand awareness and connect marketing to sales.
We helped this manufacturer secure over 2,500 website leads through quote requests, technical inquiries and e-book downloads. Learn how.
Have lingering questions after checking us out? We’re here to help! And don’t worry—we won’t go into sales-stalking mode. So please feel comfortable filling out the form below and take us up on our offer to help.