Lead Generation and Lead Management

“Treat leads like future customers because that’s what they are.”

– Brian Carroll, author

Connecting marketing to sales is a huge source of frustration for many business owners—especially for those who have invested heavily in developing their brand messaging and have yet to see a return on their investment.

Typically, the disconnect isn’t because the marketing message is off target, but rather because there is no process in place for generating and managing leads from conversion on through closing of the sale. If there is a process in place, more often than not, it’s a mix of manually sorted data combined with inefficient communications. The result? Lost leads and messaging that may eventually be delivered, but will lack the critical timing required between a bottom-funnel request and a sales response. 

Our team of inbound marketing professionals can help with:

  • Aligning content marketing with the buying cycle.
  • Scoring, nurturing and qualifying leads before delivering them to sales.
  • The design, build and ongoing management of email marketing campaigns.
  • Moving your prospects through all the stages of the buying journey (i.e., awareness, information gathering and consideration) until they ultimately become customers.
  • Tweaking activities based on performance and lead responses.
  • Developing an automated Keep in Touch program that will keep top-of-mind awareness for your brand, services and products.
  • Determining ROI so you can understand how each tactic impacts your company’s bottom line.
  • Ensuring a smooth handoff between marketing and sales. 
Questions about Lead Generation and Lead Management? Talk with Bob Goricki, our director of digital marketing. Simply give him a call at 440-449-6800 or use the contact form below. 
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Skoda Minotti Strategic Marketing has become a trusted member of our team. After working with them for several years, we have seen an increase in leads driven through the website to support our sales efforts.

- Tim Leciejewski, President and Owner – OAM

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