“Never let your ads write checks that your website can’t cash.”

– Avinash Kaushik, entrepreneur, author and public speaker


There’s a time and a place for advertising through “traditional” media, such as print, TV and radio. But the next time you negotiate an advertising contract with a traditional media outlet, try telling your representative that you’re only willing to pay for impressions that visited your website or called you as a result of seeing the ad. If this works, please let us know as soon as possible.

Pay-per-click (PPC) advertising actually allows you to do just that. And, as the name implies, you only pay when a site visitor lands on your site as a result of clicking on your ad. It’s a concept whose time has been long overdue—and it should merit serious consideration in your marketing mix.

Digital advertising like PPC supplements organic SEO efforts—and it can help you ascend to the top of the search engine page rankings.

Our PPC services include:

  • Campaign setup and management for:
    • Google AdWords
    • Social media advertising
    • Retargeting
  • Cost-effective keyword selection
  • Bid range management
  • PPC ad copywriting
  • Landing page design and redesign optimization
  • Strategic PPC plan development and budget setting
  • Ongoing ad campaign monitoring and optimization

PPC can be your express lane to the top of the Google search rankings. Let Skoda Minotti Strategic Marketing pave the way.

Wondering how much it would cost to have your business appear at the top of the Google results page for your most important keywords? Find out by clicking here to receive a free PPC Analysis.

Do you have questions about PPC and its role in your marketing mix? Bob Goricki is your go-to source for answers. He’s our director of digital marketing, so he eats this stuff for breakfast—and he’ll help you digest it. Give him a call at 440-449-6800 today or you can reach him by using our contact form below. 

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Our CPA firm has had more digital success in the last eight months of working with Skoda Minotti than in the past few years combined. We could not have reached these accomplishments without their industry experience and expertise.

- Amy Hoppenrath, Marketing Director – MarksNelson

Pay-Per-Click (PPC) Success Stories

Learn how our strategic approach and implementation has helped these companies build brand awareness and connect marketing to sales.

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