“Never let your ads write checks that your website can’t cash.”
– Avinash Kaushik, entrepreneur, author and public speaker
There’s a time and a place for advertising through “traditional” media, such as print, TV and radio. But the next time you negotiate an advertising contract with a traditional media outlet, try telling your representative that you’re only willing to pay for impressions that visited your website or called you as a result of seeing the ad. If this works, please let us know as soon as possible.
Pay-per-click (PPC) advertising actually allows you to do just that. And, as the name implies, you only pay when a site visitor lands on your site as a result of clicking on your ad. It’s a concept whose time has been long overdue—and it should merit serious consideration in your marketing mix.
Digital advertising like PPC supplements organic SEO efforts—and it can help you ascend to the top of the search engine page rankings.
PPC can be your express lane to the top of the Google search rankings. Let Skoda Minotti Strategic Marketing pave the way.
Our CPA firm has had more digital success in the last eight months of working with Skoda Minotti than in the past few years combined. We could not have reached these accomplishments without their industry experience and expertise.
- Amy Hoppenrath, Marketing Director – MarksNelson
Learn how our strategic approach and implementation has helped these companies build brand awareness and connect marketing to sales.
Have lingering questions after checking us out? We’re here to help! And don’t worry—we won’t go into sales-stalking mode. So please feel comfortable filling out the form below and take us up on our offer to help.