SEO

“Google only loves you when everyone else loves you first.”

– Wendy Piersall

Ever wonder how or why one website sits atop Google’s search rankings, while another site that may be equally relevant doesn’t appear on the first page of search results—or maybe even the second or third?

It’s not by chance. That top ranking was achieved through the work of an SEO pro who (1) understood how complex algorithms developed by Google determine the most relevant site for every search term, and (2) used that knowledge intelligently.

Basic SEO accounts for page content, metadata, H1 and H2 headlines, links and other elements. But SEO is an ever-evolving discipline, and today, success in this hyper-competitive realm is all about creating websites and content your target audience loves and willingly shares.

Is SEO your marketing priority? It should be—and our approach will guide your success.

At Skoda Minotti Strategic Marketing, our SEO approach starts with identifying questions your target audience already poses through search engine queries. We then answer those questions by researching the most relevant keywords; creating metadata that speaks to the search engines crawling your website; and producing ad copy and quality on-page content. 

SEO Services

Our SEO team can help you drive valuable organic traffic to your website and increase your company’s search results’ visibility with SEO services that include:

  • Keyword research and analysis
  • SEO-focused content strategies 
  • Content development
  • Landing page and lead form integration
  • Off-site link building and strategy development
  • Website SEO analytics review, reporting and analysis
  • Website copywriting and page optimization to increase search engine visibility

Learn where you rank in the major search engines for the most important keywords for your business—click here for your free search engine optimization report customized for your business.

Google constantly tinkers with its algorithm, so it’s more important than ever that you work with SEO pros who continually monitor changes to this evolving landscape, and play the game to win.

Want to straighten the winding SEO path to ranking dominance? Bob Goricki can help. As director of digital marketing, he’s a road warrior when it comes to harnessing SEO for businesses and firms nationwide. Give him a call at 440-449-6800 or use the contact form below.
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We engaged Skoda Minotti to provide content, SEO and e-newsletter services. Our year-over-year search traffic increased 45 percent in year one and has increased steadily since then.

- Julie Barnes, Marketing Director – Smith & Howard

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